Stars for Europe (SfE) is a marketing initiative founded by Europe’s leading poinsettia breeders aiming to actively support all stakeholders in the industry.

Producers, retail gardeners, florists and sales staff can learn all about the poinsettia, product upgrading, in-store presentation, sales and promotion advice, plant care and quality assurance. Plus, you’ll find valuable tools and advice on marketing and PR for your business. Every year, Stars for Europe also offers various low cost point-of-sale packages for retailers to use and display in-store. All of this is offered alongside a large-scale consumer promotion campaign which targets your end-customers directly. Find out how we can help you by exploring our industry website.

Man holding poinsettia in greenhouse

Do you grow

As a producer you are the backbone of SfE campaigning: everything we do is with the goal of growing your sales via both B2C and B2B marketing. Here you’ll find some of the additional ways you can benefit.

Info for producers >>

Do you sell

Our goal is to encourage more consumers to fall in love with poinsettias and to buy as many as possible each year. We offer a range of free marketing materials and tools to help you increase your sales.

Info for retailers >>

Looking for press

Are you looking for press information and professional photography featuring poinsettias? You’ve come to the right place.

Info for trade press >>

Info for consumer press >>

Are you a breeder?

If you represent a breeding company and would like to find out what your support could bring to the group, get in touch.

Stars for Europe project management,
Dr. Susanne Lux,
Phone: + 49 2644 981333,

Contact >>

Who is behind Stars for Europe?

SfE is the marketing initiative of European poinsettia breeders Beekenkamp Plants, Dümmen Orange, Selecta one and Syngenta Flowers. Under the company umbrella of Green Marketing Europe (GME), Dr. Susanne Lux manages the Stars for Europe campaign with a team of dedicated staff and freelancers.

SfE partners with a wide network of talented agencies and freelancers to produce materials and deliver campaigns across 22 European countries.

Learn more about us >>

Find the latest industry news and advice in our newsroom

Here we will regularly share news, information and advice to help you sell more poinsettias, as well as campaign updates
such as our consumer promotion results in all countries.

Announcing an open call to tender for PR & marketing activities

Pelargoniums & poinsettias to be boosted in Eastern Europe with new EU funding For 20 years the Stars for Europe (SfE) initiative has been supporting poinsettia sales across Europe through...
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Producers: answer this 4-minute sustainability survey to support your industry

Producer news
Producers: by taking this short survey, you can help support the growth and development of the European poinsettia sector. The results will be shared for Europewide knowledge exchange. Poinsettia producers...
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PR opportunity

Producer news
Calling all poinsettia growers, breeders, and experts Stars for Europe, the international poinsettia marketing campaign, is looking for poinsettia experts all over Europe. We often receive requests from TV shows,...
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