A marketing initiative from leading European poinsettia breeders
Stars for Europe (SfE) is a marketing initiative founded by Europe’s leading poinsettia breeders aiming to actively support all stakeholders in the industry.
Producers, retail gardeners, florists and sales staff can learn all about the poinsettia, product upgrading, in-store presentation, sales and promotion advice, plant care and quality assurance. Plus, you’ll find valuable tools and advice on marketing and PR for your business. Every year, Stars for Europe also offers various low cost point-of-sale packages for retailers to use and display in-store. All of this is offered alongside a large-scale consumer promotion campaign which targets your end-customers directly. Find out how we can help you by exploring our industry website.
Do you grow
As a producer you are the backbone of SfE campaigning: everything we do is with the goal of growing your sales via both B2C and B2B marketing. Here you’ll find some of the additional ways you can benefit.
Do you sell
Our goal is to encourage more consumers to fall in love with poinsettias and to buy as many as possible each year. We offer a range of free marketing materials and tools to help you increase your sales.
Who is behind Stars for Europe?
SfE is the marketing initiative of European poinsettia breeders Beekenkamp Plants, Dümmen Orange, Selecta one and Syngenta Flowers. Under the company umbrella of Green Marketing Europe (GME), Dr. Susanne Lux manages the Stars for Europe campaign with a team of dedicated staff and freelancers.
SfE partners with a wide network of talented agencies and freelancers to produce materials and deliver campaigns across 22 European countries.
Find the latest industry news and advice in our newsroom
Here we will regularly share news, information and advice to help you sell more poinsettias, as well as campaign updates
such as our consumer promotion results in all countries.
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