How producers benefit from the SfE campaign

If you grow poinsettias, SfE’s goal is to increase your turnover. Find out what we do for you.

With our support you can sell more poinsettias

Every year we reach millions of consumers with our large-scale PR and marketing campaigns, promoting your product to end consumers directly. Here you can find out more about what we do for you, and how you personally can benefit from our work, be it as an expert called upon for press interviews, or by making use of our photography, written content, and videos.

Inspiring consumers

Our widespread consumer campaign focuses on promoting the benefits of the poinsettia, raising awareness, and motivating more people to buy your plants. We bring poinsettias to TV and radio, we build partnerships with high-profile influencers, poinsettias are featured in top newspapers and glossy magazines, and they take the spotlight at festivals and events.

To see what’s been achieved in your country, read our latest annual review or sign-up to our newsletters.

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Opportunities for collaboration

We bring opportunities for producers to actively participate in SfE and discover new possibilities. Would you like to have your nursery featured on prime-time TV, be interviewed on regional radio, have your plants displayed at the world’s top garden shows and develop networks with other key industry players?

Get in touch, we are always happy to build new relationships with growers.

Contact the SfE office in my country >>

Resources for your customers

Through our campaign, you can provide further support to your own customers and industry contacts. We offer a range of tools for your retail customers to benefit from. This includes marketing advice, videos, marketing material and an extensive photo library. You are welcome to share our resources with your clients and contacts and use them yourself.

View resources for retailers >>

Knowledge exchange

Are you interested in learning valuable new insights about your industry? SfE conducts various forms of research from consumer market analysis to surveys on production methods and sustainability. We plan to expand this avenue in future, promoting knowledge exchange among producers. Get in touch to become part of our network and subscribe to our newsletters to stay up to date.

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Industry testimonials

Mrs. Esslin,
1a Garten Ensslin, Germany
“I really like to make use of the Stars for Europe marketing material because it’s offered at a really good price and shows beautiful motifs. Our customers like to take the give-aways with them and the care instructions are very valuable.”

Anna Kaszewiak,
Marketing expert,
wholesale market Bronisze, Poland
“Thanks to the Stars for Europe campaign, we can be inspired by interesting, extraordinary compositions and usage of this plant. The quality shown across its channels is very high.”

Reiner Höpken, Chair,
Association of Retail Gardeners, Germany
“SfE offers excellent support for producers and the trade. With the help of the campaign, whether in PR or marketing material for retailers, the poinsettia is positioned as a high-quality product, both as a gift and for the home.”

Caroline Marshall-Foster,
CEO, The Florist Magazine and Good Florist Guide, UK
“Poinsettia have long lost their granny image and there is an exciting new generation of buyers out there. This campaign makes accessing those new sales so much easier.”

Are you a producer?

If you grow poinsettias and would like to get involved in the campaign, get in touch.

Stars for Europe Communications Manager,
Hannah Dunne,
Tel: +44 7533 076185
Email: communication@org-intern.info

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