{"id":7267,"date":"2025-10-21T00:01:24","date_gmt":"2025-10-20T22:01:24","guid":{"rendered":"https:\/\/sfe-trade.com\/sk\/?post_type=news&#038;p=7267"},"modified":"2025-10-02T15:00:15","modified_gmt":"2025-10-02T13:00:15","slug":"podpora-predaja-cez-socialne-siete-9-tipov-na-zvysenie-predaja-vianocnych-ruzi-prostrednictvom-socialnych-sieti","status":"publish","type":"news","link":"https:\/\/sfe-trade.com\/sk\/news\/podpora-predaja-cez-socialne-siete-9-tipov-na-zvysenie-predaja-vianocnych-ruzi-prostrednictvom-socialnych-sieti\/","title":{"rendered":"Podpora predaja cez soci\u00e1lne siete:  9 tipov na zv\u00fd\u0161enie predaja viano\u010dn\u00fdch ru\u017e\u00ed prostredn\u00edctvom soci\u00e1lnych siet\u00ed"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8220;&#8220;]<strong>Bratislava, 21. okt\u00f3bra 2025: Viano\u010dn\u00e9 ru\u017ee zost\u00e1vaj\u00fa jednou z najsilnej\u0161\u00edch rastl\u00edn, ktor\u00e9 zvy\u0161uj\u00fa predaj koncom jesene a\u00a0za\u010diatkom zimy. V dne\u0161nom digit\u00e1lnom svete sa v\u0161ak maloobchodn\u00ed predajcovia potrebuj\u00fa stret\u00e1va\u0165 so z\u00e1kazn\u00edkmi aj online. Aby sme pomohli z\u00e1hradn\u00fdm centr\u00e1m, kvetin\u00e1rstvam a nez\u00e1visl\u00fdm maloobchodn\u00edkom maximalizova\u0165 predaj viano\u010dn\u00fdch ru\u017e\u00ed, iniciat\u00edva Stars for Europe \u2013 podporen\u00e1 Eur\u00f3pskou \u00faniou s\u00a0cie\u013eom zvy\u0161ova\u0165 predaje viano\u010dn\u00fdch ru\u017e\u00ed v 22 eur\u00f3pskych krajin\u00e1ch \u2013 vytvorila \u0161pecializovan\u00fa webov\u00fa str\u00e1nku ur\u010den\u00fa pestovate\u013eom a predajcom na <a href=\"https:\/\/sfe-trade.com\/sk\/\" target=\"_blank\" rel=\"noopener\">www.sfe-trade.com\/sk\/<\/a>, ktor\u00e1 je dostupn\u00e1 v 14 eur\u00f3pskych jazykoch a obsahuje v\u0161etky zdroje, ktor\u00e9 t\u00edto predajcovia potrebuj\u00fa na zv\u00fd\u0161enie predaja viano\u010dn\u00fdch ru\u017e\u00ed.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8220;&#8220;]<em>\u201eSoci\u00e1lne m\u00e9di\u00e1 s\u00fa jedn\u00fdm z najsilnej\u0161\u00edch n\u00e1strojov, ktor\u00fdm viete in\u0161pirova\u0165 k n\u00e1kupom a udr\u017ea\u0165 viano\u010dn\u00e9 ru\u017ee v centre pozornosti. Instagram je ide\u00e1lny pre kr\u00e1tke p\u00fatav\u00e9 pr\u00edspevky \u2013 od in\u0161pir\u00e1cie pre viano\u010dn\u00fd styling a\u017e po r\u00fdchle tipy na starostlivos\u0165. Tieto form\u00e1ty funguj\u00fa obzvl\u00e1\u0161\u0165 dobre po\u010das viano\u010dn\u00e9ho obdobia. <strong>Facebook<\/strong> zost\u00e1va k\u013e\u00fa\u010dov\u00fdm kan\u00e1lom pre oslovenie star\u0161ieho publika a miestnych komun\u00edt. Od odborn\u00fdch tipov a\u017e po propag\u00e1ciu podujat\u00ed v\u00a0predajniach dok\u00e1\u017ee Facebook prinies\u0165 siln\u00fa offline interakciu. <strong>YouTube<\/strong> pon\u00faka hlb\u0161\u00ed poh\u013ead s n\u00e1vodmi a rozpr\u00e1van\u00edm pr\u00edbehov, ktor\u00e9 buduj\u00fa d\u00f4veru a\u00a0tie\u017e podporuj\u00fa interakciu. Ka\u017ed\u00e1 platforma zohr\u00e1va v ceste z\u00e1kazn\u00edka odli\u0161n\u00fa \u00falohu, ale spolo\u010dne prin\u00e1\u0161aj\u00fa merate\u013en\u00fd rast predaja viano\u010dn\u00fdch ru\u017e\u00ed,\u201c<\/em> <strong>hovor\u00ed Daria Zvereva, expertka na soci\u00e1lne siete z iniciat\u00edvy Stars for Europe.<\/strong>[\/vc_column_text][vc_column_text css=&#8220;&#8220;]Tu je dev\u00e4\u0165 tipov od Darie na marketing na soci\u00e1lnych sie\u0165ach \u2013 doplnen\u00fdch o poradenstvo a zdroje zo str\u00e1nky <a href=\"https:\/\/sfe-trade.com\/sk\/\" target=\"_blank\" rel=\"noopener\">www.sfe-trade.com\/sk\/<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8220;1. Pou\u017e\u00edvajte profesion\u00e1lne vizu\u00e1lne prvky&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Iniciat\u00edva Stars for Europe poskytuje profesion\u00e1lne vytvoren\u00e9 fotografie vo vysokej kvalite bezplatne. Fotografie zobrazuj\u00fa viano\u010dn\u00e9 ru\u017ee v kreat\u00edvnych prostrediach a trendov\u00fdch sez\u00f3nnych dekor\u00e1ci\u00e1ch \u2013 ide\u00e1lne pre obsah na Instagrame \u010di Facebooku. Pou\u017eite ich na prezent\u00e1ciu pon\u00fakan\u00fdch odr\u00f4d a farieb (tip: ide o viac ne\u017e len \u010derven\u00fa) a in\u0161pirujte svojich z\u00e1kazn\u00edkov. Grafika a vide\u00e1 na soci\u00e1lne siete (dostupn\u00e9 <a href=\"https:\/\/sfe-trade.com\/sk\/marketingove-materialy\/\">na stiahnutie<\/a>) zas m\u00f4\u017eu by\u0165 in\u0161pir\u00e1ciou na dekor\u00e1cie pre v\u00e1s na va\u0161ich kan\u00e1loch.[\/vc_column_text][vc_custom_heading text=&#8220;2. Zakomponujte sez\u00f3nny pr\u00edbeh do v\u00fdkladov v predajniach&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Experti z iniciat\u00edvy Stars for Europe pon\u00fakaj\u00fa kreat\u00edvne aj podrobne rozpracovan\u00e9 rady o tom, ako vyzdobi\u0165 viano\u010dn\u00e9 v\u00fdklady, aby ste podporili predaj \u2013 napr\u00edklad pou\u017eit\u00edm viano\u010dn\u00fdch ru\u017e\u00ed vo vencoch, ako rezan\u00fdch kvetov v kyticiach alebo ich uk\u00e1za\u0165 v nezvy\u010dajn\u00fdch jemnej\u0161\u00edch odtie\u0148och \u2013 brosky\u0148ovej, koralovej, ru\u017eovej \u010di marhu\u013eovej \u2013 za\u010diatkom jesene a\u00a0oslovi\u0165 tak t\u00fdch nakupuj\u00facich, ktor\u00ed sa neboja ud\u00e1va\u0165 trendy.<\/p>\n<p>Pon\u00faknite nieko\u013eko workshopov o viano\u010dn\u00fdch ru\u017eiach men\u0161ej skupine \u00fa\u010dastn\u00edkov a\u00a0informujte o nich na svojich soci\u00e1lnych sie\u0165ach. Exkluzivita zvy\u0161uje atraktivitu a\u00a0m\u00f4\u017ee zv\u00fd\u0161i\u0165 po\u010det registr\u00e1ci\u00ed. Propagujte jedine\u010dn\u00e9 kvetinov\u00e9 alebo rastlinn\u00e9 aran\u017em\u00e1ny vystaven\u00e9 vo va\u0161ej predajni prostredn\u00edctvom pr\u00edspevkov zo z\u00e1kulisia a rozpr\u00e1vania pr\u00edbehov, ako napr\u00edklad: <em>\u201ePou\u017eili sme tieto v\u00fdrazn\u00e9 odrody na vytvorenie luxusnej jesennej dekor\u00e1cie na okn\u00e1 \u2013 pr\u00ed\u010fte si ich obzrie\u0165 osobne!\u201c<\/em> Va\u0161i z\u00e1kazn\u00edci si zamiluj\u00fa v\u0161estrannos\u0165 viano\u010dn\u00fdch ru\u017e\u00ed a aj to, ako kreat\u00edvne ich viete vyu\u017ei\u0165. To vytv\u00e1ra priestor na to, aby o\u00a0va\u0161ej predajni a\u00a0jedine\u010dnej ponuke za\u010dali hovori\u0165 druh\u00ed, \u010do m\u00f4\u017ee zv\u00fd\u0161i\u0165 jej n\u00e1v\u0161tevnos\u0165.<\/p>\n<p>Webov\u00e1 str\u00e1nka iniciat\u00edvy <a href=\"https:\/\/sfe-trade.com\/sk\/\" target=\"_blank\" rel=\"noopener\">www.starsforeurope.com\/sk<\/a>\/ je skvel\u00fdm zdrojom, ktor\u00fd m\u00f4\u017eete zdie\u013ea\u0165 so svojimi z\u00e1kazn\u00edkmi, ktor\u00ed chc\u00fa doma napodobni\u0165 \u0161t\u00fdly, ktor\u00e9 prezentujete. Je dostupn\u00e1 v 19 eur\u00f3pskych jazykoch! Buduje to d\u00f4veru vo v\u00e1\u0161 obchod aj vo v\u00e1s ako predajcu s pr\u00edstupom k odborn\u00fdm inform\u00e1ci\u00e1m a poradenstvu.[\/vc_column_text][vc_custom_heading text=&#8220;3. Pode\u013ete sa o praktick\u00e9 tipy na starostlivos\u0165 vo viano\u010dnom duchu&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Vzdel\u00e1vanie publika zvy\u0161uje d\u00f4veru a opakovan\u00e9 n\u00e1kupy. Poradenstvo iniciat\u00edvy Stars for Europe zah\u0155\u0148a tipy na starostlivos\u0165 podan\u00e9 \u013eudskou re\u010dou, ako napr\u00edklad:[\/vc_column_text][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul>\n<li>Zalievajte ka\u017ed\u00e9 dva a\u017e tri dni s pou\u017eit\u00edm anal\u00f3gie s poh\u00e1rom na \u0161ampansk\u00e9 na ilustr\u00e1ciu, \u017ee spr\u00e1vne mno\u017estvo je pribli\u017ene 100 ml na 13 cm kvetin\u00e1\u010d.<\/li>\n<li>V\u017edy vypr\u00e1zdnite misku po 15 min\u00fatach, aby ste predi\u0161li premokreniu kore\u0148ov alebo zalievajte zospodu a nechajte rastlinu nasa\u0165 vlahu.<\/li>\n<li>Uchov\u00e1vajte viano\u010dn\u00e9 ru\u017ee v prostred\u00ed bez prievanu pri teplote najmenej 12 \u2013 15 \u00b0C a zabezpe\u010dte, aby boli po\u010das prepravy dobre zabalen\u00e9 v papieri, aby sa predi\u0161lo ich po\u0161kodeniu chladom.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8220;&#8220;]Tipy na starostlivos\u0165 by mali by\u0165 r\u00fdchle a jednoduch\u00e9, aby boli zapam\u00e4tate\u013en\u00e9. Zv\u00fdraznite ich pomocou infografiky, karuselov\u00fdch pr\u00edspevkov alebo videa, ktor\u00e9 kombinuj\u00fa v\u00e1\u0161 branding s odborn\u00fdmi radami iniciat\u00edvy Stars for Europe.[\/vc_column_text][vc_custom_heading text=&#8220;4. Pl\u00e1nujte pr\u00edspevky s obsahom zo soci\u00e1lnych siet\u00ed iniciat\u00edvy Stars for Europe&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Iniciat\u00edva odpor\u00fa\u010da napl\u00e1nova\u0165 si obsah zameran\u00fd na trendy u\u017e v okt\u00f3bri, kedy sa za\u010d\u00edna sez\u00f3na viano\u010dn\u00fdch ru\u017e\u00ed. Na jese\u0148 pou\u017eite tepl\u00e9 pastelov\u00e9 farby, ktor\u00e9 sa hodia k rustik\u00e1lnemu \u0161t\u00fdlu a bled\u0161ie odrody viano\u010dn\u00fdch ru\u017e\u00ed (kr\u00e9mov\u00e1, marhu\u013eov\u00e1, terakotov\u00e1), ktor\u00e9 s\u00fa v tomto obdob\u00ed dostupn\u00e9. To vytvor\u00ed o\u010dak\u00e1vanie a uk\u00e1\u017ee \u0161irok\u00fa \u0161k\u00e1lu dostupn\u00fdch odr\u00f4d viano\u010dn\u00fdch ru\u017e\u00ed. V novembri u\u017e m\u00f4\u017eete prejs\u0165 na klasick\u00e9 \u010derveno-zelen\u00e9 sez\u00f3nne kombin\u00e1cie. Frekvenciu zv\u00fd\u0161te koncom novembra, kedy sa za\u010d\u00edna adventn\u00e9 obdobie a rozbehn\u00fa sa viano\u010dn\u00e9 n\u00e1kupy.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8220;5. Sp\u00fa\u0161\u0165ajte lok\u00e1lne platen\u00e9 reklamy so sez\u00f3nnymi inform\u00e1ciami&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Pou\u017e\u00edvajte reklamy na Facebooku a Instagrame zacielen\u00e9 na lok\u00e1lnych z\u00e1kazn\u00edkov \u2013 komunikujte rady t\u00fdkaj\u00face sa starostlivosti, uk\u00e1\u017ete jedine\u010dn\u00e9 odrody viano\u010dn\u00fdch ru\u017e\u00ed alebo sa pode\u013ete o n\u00e1pady na dar\u010deky s farebn\u00fdmi t\u00e9mami (v pastelov\u00fdch aj s\u00fdtych farb\u00e1ch). Vyu\u017eite poznatky iniciat\u00edvy Stars for Europe zo spotrebite\u013esk\u00e9ho prostredia, ktor\u00e9 ukazuj\u00fa siln\u00fa anga\u017eovanos\u0165, ak s\u00fa dekor\u00e1cie z\u00a0rastl\u00edn a\u00a0kvetov \u0161tylizovan\u00e9 prirodzene v\u00a0kontexte r\u00f4znych \u017eivotn\u00fdch \u0161t\u00fdlov. M\u00f4\u017eete spusti\u0165 napr\u00edklad virtu\u00e1lny \u201eadventn\u00fd kalend\u00e1r\u201c viano\u010dn\u00fdch ru\u017e\u00ed, kde ka\u017ed\u00fd de\u0148 a\u017e do \u0160tedr\u00e9ho d\u0148a generujete obsah z\u00a0aktu\u00e1lnej ponuky v predajni \u2013 m\u00f4\u017eete ukazova\u0165 r\u00f4zne odrody viano\u010dn\u00fdch ru\u017e\u00ed, m\u00f4\u017eete ich r\u00f4zne aran\u017eova\u0165 a\u00a0ch\u00fdba\u0165 by nemali ani tipy na ich starostlivos\u0165.[\/vc_column_text][vc_custom_heading text=&#8220;6. Podporujte tvorenie pou\u017e\u00edvate\u013esk\u00e9ho obsahu s hashtagmi iniciat\u00edvy Stars for Europe&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Pozvite z\u00e1kazn\u00edkov, aby sa podelili o svoje vlastn\u00e9 aran\u017em\u00e1ny viano\u010dn\u00fdch ru\u017e\u00ed s <strong>hashtagmi<\/strong> ako <strong>#Viano\u010dn\u00e9Ru\u017ee<\/strong>, in\u0161pirovan\u00fdch spotrebite\u013esk\u00fdm brandingom iniciat\u00edvy Stars for Europe. Zdie\u013eajte tieto pr\u00edspevky pre budovanie komunity a d\u00f4very. Nezabudnite ozna\u010di\u0165 soci\u00e1lne siete iniciat\u00edvy Stars for Europe, aby aj oni podporili v\u00e1\u0161 obsah, a pou\u017e\u00edva\u0165 <a href=\"https:\/\/pelargonium-poinsettia.canto.global\/v\/sfeSK\/allfiles?viewIndex=2\">fotografie z datab\u00e1zy obr\u00e1zkov<\/a> iniciat\u00edvy Stars for Europe ako zdroj in\u0161pir\u00e1cie pre z\u00e1kazn\u00edkov, ktor\u00ed si chc\u00fa \u0161t\u00fdlovo vyzdobi\u0165 svoj domov.[\/vc_column_text][vc_custom_heading text=&#8220;7. Vyu\u017eite POS materi\u00e1ly a vzorov\u00e9 texty iniciat\u00edvy Stars for Europe&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Iniciat\u00edva Stars for Europe pon\u00faka bezplatn\u00e9 materi\u00e1ly pre predajn\u00e9 miesta, plag\u00e1ty, let\u00e1ky a obchodn\u00e9 n\u00e1stroje \u2013 ide\u00e1lne na kombinovanie s va\u0161imi pr\u00edspevkami na soci\u00e1lnych sie\u0165ach. Zdie\u013eajte obr\u00e1zky alebo fotky z predajne s\u00a0POS materi\u00e1lmi iniciat\u00edvy Stars for Europe a\u00a0pripojte odkaz, kde je mo\u017en\u00e9 si ich stiahnu\u0165. Toto nielen zlep\u0161uje vizu\u00e1lnu konzistenciu zna\u010dky, ale ukazuje aj va\u0161u profesion\u00e1lnu prezent\u00e1ciu t\u00fdm, ktor\u00ed v\u00e1s sleduj\u00fa na soci\u00e1lnych sie\u0165ach.[\/vc_column_text][vc_custom_heading text=&#8220;8. Pripravte pre z\u00e1kazn\u00edkov r\u00f4zne v\u00fdzvy, nezab\u00fadajte ich aj vzdel\u00e1va\u0165&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Ka\u017ed\u00fd pr\u00edspevok by mal pre va\u0161e publikum ma\u0165 aj informa\u010dn\u00fa hodnotu. Skombinujte va\u0161e pr\u00edspevky zameran\u00e9 na starostlivos\u0165\u00a0 o\u00a0viano\u010dn\u00e9 ru\u017ee aj s\u00a0nejakou v\u00fdzvou, napr\u00edklad: <em>\u201eStiahnite si n\u00e1\u0161ho bezplatn\u00e9ho sprievodcu starostlivos\u0165ou o\u00a0viano\u010dn\u00e9 ru\u017ee a nav\u0161t\u00edvte na\u0161u predaj\u0148u, kde si m\u00f4\u017eete vybra\u0165 z\u00a0celej farebnej \u0161k\u00e1ly.\u201c<\/em> Vyu\u017ei\u0165 m\u00f4\u017eete aj tla\u010dov\u00e9 spr\u00e1vy od iniciat\u00edvy Stars for Europe. U\u0161etr\u00edte \u010das a\u00a0z\u00e1rove\u0148 si ich m\u00f4\u017eete prisp\u00f4sobi\u0165 a\u00a0odprezentova\u0165 va\u0161u predaj\u0148u ako odborn\u00edka na viano\u010dn\u00e9 ru\u017ee.[\/vc_column_text][vc_custom_heading text=&#8220;9. Spolupracujte s lok\u00e1lnymi influencermi a vyu\u017eite zdroje iniciat\u00edvy Stars for Europe&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Spolupracujte s lok\u00e1lnymi mikroinfluencermi (od 10- do 20-tis\u00edc sledovate\u013eov) so zameran\u00edm na \u017eivotn\u00fd \u0161t\u00fdl, dekor\u00e1cie alebo z\u00e1hradk\u00e1r\u010denie. Poskytnite im jedine\u010dn\u00e9 odrody viano\u010dn\u00fdch ru\u017e\u00ed a po\u017eiadajte ich, aby zdie\u013eali obr\u00e1zky alebo vide\u00e1 iniciat\u00edvy Stars for Europe ako s\u00fa\u010das\u0165 obsahov\u00e9ho bal\u00edka. Pou\u017e\u00edvanie profesion\u00e1lne vytvoren\u00fdch materi\u00e1lov pom\u00e1ha zabezpe\u010di\u0165 dobre \u0161tylizovan\u00e9 a kvalitn\u00e9 vizu\u00e1lne prvky, ktor\u00e9 odr\u00e1\u017eaj\u00fa va\u0161u zna\u010dku a jedine\u010dn\u00e9 odborn\u00e9 znalosti iniciat\u00edvy Stars for Europe.<\/p>\n<p>Za\u010dnite u\u017e dnes!<\/p>\n<p>Maloobchodn\u00ed predajcovia m\u00f4\u017eu nav\u0161t\u00edvi\u0165 \u0161pecializovan\u00fa webov\u00fa str\u00e1nku ur\u010den\u00fa pestovate\u013eom a predajcom na www.sfe-trade.com\/sk\/, aby:<\/p>\n<ul>\n<li>Si stiahli bezplatn\u00e9 marketingov\u00e9 materi\u00e1ly (fotografie, pr\u00edspevky na soci\u00e1lne siete, POS),<\/li>\n<li>Z\u00edskali pr\u00edstup k tipom na starostlivos\u0165 a styling,<\/li>\n<li>Presk\u00famali video obsah,<\/li>\n<li>Sa prihl\u00e1sili na odber newslettra s novinkami a in\u0161pir\u00e1ciou od iniciat\u00edvy Stars for Europe.<\/li>\n<\/ul>\n<p>Kombin\u00e1ciou t\u00fdchto deviatich tipov na soci\u00e1lne siete so zdrojmi, ktor\u00e9 poskytuje iniciat\u00edva Stars for Europe sa m\u00f4\u017eu predajcovia prezentova\u0165 ako d\u00f4veryhodn\u00ed odborn\u00edci na viano\u010dn\u00e9 ru\u017ee \u2013 a po\u010das tohto viano\u010dn\u00e9ho obdobia zv\u00fd\u0161i\u0165 online anga\u017eovanos\u0165 a predaj v kamenn\u00fdch predajniach.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8220;Spojte sa s nami!&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.facebook.com\/Kerstster\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.instagram.com\/thechristmasstar\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.youtube.com\/MyPoinsettia\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220;][vc_column][vc_custom_heading text=&#8220;Stars for Europe&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]<strong>Stars for Europe<\/strong><\/p>\n<p>Stars for Europe (SfE) je marketingov\u00e1 iniciat\u00edva eur\u00f3pskych pestovate\u013eov viano\u010dn\u00fdch ru\u017e\u00ed D\u00fcmmen Orange, Beekenkamp Plants, Florensis a Selecta One. T\u00e1to iniciat\u00edva bola zalo\u017een\u00e1 v roku 2000 s cie\u013eom podpori\u0165 a zabezpe\u010di\u0165 dlhodob\u00fd predaj viano\u010dn\u00fdch ru\u017e\u00ed v Eur\u00f3pe. Kampa\u0148 SfE v s\u00fa\u010dasnosti prebieha v 22 eur\u00f3pskych krajin\u00e1ch. Aktivity iniciat\u00edvy s\u00fa podporen\u00e9 Eur\u00f3pskou \u00faniou v r\u00e1mci kampane \u201eStars Unite a Europe in Bloom\u201c v dvoch obdobiach: v rokoch 2024-2027 v piatich krajin\u00e1ch, vr\u00e1tane Rak\u00faska, Belgicka, Talianska, Holandska a \u0160panielska a v rokoch 2023-2026 v \u0161iestich krajin\u00e1ch, vr\u00e1tane Bulharska, Chorv\u00e1tska, \u010ceskej republiky, Ma\u010farska, Rumunska a Slovenska.<\/p>\n<p>Pou\u017eitie \u010dl\u00e1nku relevantn\u00fdmi m\u00e9diami je bezplatn\u00e9, je v\u0161ak nutn\u00e9 uvies\u0165 ako autora textu (resp. ako zdroj obr\u00e1zkov) iniciat\u00edvu Stars for Europe.[\/vc_column_text][vc_column_text css=&#8220;&#8220;]<strong>Pre \u010fal\u0161ie inform\u00e1cie pros\u00edm kontaktujte:<\/strong><\/p>\n<p>Da\u0161a Paul\u00ed\u010dkov\u00e1<\/p>\n<p>Grayling Slovakia<\/p>\n<p>Palis\u00e1dy 36, 811 06 Bratislava[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div><div class=\"acf-fields-container\" data-post-id=\"7267\" data-canto-acf=\"true\"><\/div><style>\r\n        .acf-fields-container {\r\n            margin: 2em 0;\r\n            width: 100%;\r\n            clear: both;\r\n        }\r\n        .acf-field-image {\r\n            margin: 1.5em 0;\r\n            position: relative;\r\n        }\r\n        .acf-field-label {\r\n            margin-bottom: 1em;\r\n        }\r\n        .acf-image {\r\n            max-width: 100%;\r\n            height: auto;\r\n            display: block;\r\n            margin: 1em 0;\r\n        }\r\n    <\/style>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8220;&#8220;]Bratislava, 21. okt\u00f3bra 2025: Viano\u010dn\u00e9 ru\u017ee zost\u00e1vaj\u00fa jednou z najsilnej\u0161\u00edch rastl\u00edn, ktor\u00e9 zvy\u0161uj\u00fa predaj koncom jesene a\u00a0za\u010diatkom zimy. V dne\u0161nom digit\u00e1lnom svete sa v\u0161ak maloobchodn\u00ed predajcovia potrebuj\u00fa stret\u00e1va\u0165 so z\u00e1kazn\u00edkmi aj online. Aby sme pomohli z\u00e1hradn\u00fdm centr\u00e1m, kvetin\u00e1rstvam a nez\u00e1visl\u00fdm maloobchodn\u00edkom maximalizova\u0165 predaj viano\u010dn\u00fdch ru\u017e\u00ed, iniciat\u00edva Stars for Europe \u2013 podporen\u00e1 Eur\u00f3pskou \u00faniou s\u00a0cie\u013eom [&hellip;]<\/p>\n","protected":false},"featured_media":7269,"template":"","news_cat":[105,87,127],"class_list":["post-7267","news","type-news","status-publish","has-post-thumbnail","hentry","news_cat-marketing-tipps","news_cat-fachpressemitteilungen","news_cat-strategie-v-oblasti-predaja-a-marketingu"],"acf":[],"_links":{"self":[{"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/news\/7267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":11,"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/news\/7267\/revisions"}],"predecessor-version":[{"id":7279,"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/news\/7267\/revisions\/7279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/media\/7269"}],"wp:attachment":[{"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/media?parent=7267"}],"wp:term":[{"taxonomy":"news_cat","embeddable":true,"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/news_cat?post=7267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}