{"id":7243,"date":"2024-11-14T18:06:39","date_gmt":"2024-11-14T17:06:39","guid":{"rendered":"https:\/\/sfe-trade.com\/sk\/?post_type=news&#038;p=7243"},"modified":"2024-12-11T18:24:50","modified_gmt":"2024-12-11T17:24:50","slug":"podpora-predaja-vianocnych-ruzi-vytazte-co-najviac-z-bezplatnych-reklamnych-materialov-od-iniciativy-stars-for-europe","status":"publish","type":"news","link":"https:\/\/sfe-trade.com\/sk\/news\/podpora-predaja-vianocnych-ruzi-vytazte-co-najviac-z-bezplatnych-reklamnych-materialov-od-iniciativy-stars-for-europe\/","title":{"rendered":"Podpora predaja viano\u010dn\u00fdch ru\u017e\u00ed: vy\u0165a\u017ete \u010do najviac z bezplatn\u00fdch reklamn\u00fdch materi\u00e1lov od iniciat\u00edvy Stars for Europe"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8220;&#8220;]<strong>Bratislava, 13. novembra 2024 \u2013 V \u010dase, ke\u010f sa zelen\u00fd priemysel pripravuje na vrchol sez\u00f3ny viano\u010dn\u00fdch ru\u017e\u00ed, Stars for Europe (SfE), celoeur\u00f3pska marketingov\u00e1 iniciat\u00edva zameran\u00e1 na viano\u010dn\u00e9 ru\u017ee, spr\u00edstupnila svoje najnov\u0161ie materi\u00e1ly. Ka\u017edoro\u010dne v r\u00e1mci jej kampane prib\u00fada nov\u00fd obsah, ktor\u00fd je k dispoz\u00edcii v\u0161etk\u00fdm v odvetv\u00ed a ktor\u00fd m\u00f4\u017ee pom\u00f4c\u0165 pri zvy\u0161ovan\u00ed predaja. Tento nov\u00fd obsah je dostupn\u00fd na webov\u00fdch str\u00e1nkach iniciat\u00edvy SfE, pri\u010dom <a href=\"https:\/\/mid-season-review-2024.sfe-trade.com\/\" target=\"_blank\" rel=\"noopener\">medzisez\u00f3nna spr\u00e1va Stars for Europe za rok 2024<\/a> pon\u00faka aj preh\u013ead noviniek. Tento rok sa te\u0161\u00edme z d\u00f4le\u017eitej spr\u00e1vy, ktor\u00e1 sa t\u00fdka roz\u0161\u00edrenia projektu v\u010faka z\u00edskaniu nov\u00e9ho financovania z prostriedkov Eur\u00f3pskej \u00fanie.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8220;Nov\u00e9 materi\u00e1ly pre rok 2024&#8243; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Aktu\u00e1lne reklamn\u00e9 materi\u00e1ly od iniciat\u00edvy Stars for Europe pre rok 2024 zah\u0155\u0148aj\u00fa:[\/vc_column_text][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul>\n<li><strong>Nov\u00e9 fotografie<\/strong> v r\u00f4znych \u0161t\u00fdloch pod\u013ea najnov\u0161\u00edch trendov vr\u00e1tane zlatej elegancie, prel\u00ednania modern\u00e9ho s tradi\u010dn\u00fdm, vidieckej elegancie v modrom a p\u00f4vabu \u00fatulnej chal\u00fapky. V <a href=\"https:\/\/www.starsuniteeurope.eu\/sk\/databaza-obrazkov\" target=\"_blank\" rel=\"noopener\">online datab\u00e1ze obr\u00e1zkov<\/a> pre t\u00fato kampa\u0148 s\u00fa k dispoz\u00edcii stovky profesion\u00e1lne vyhotoven\u00fdch fotografi\u00ed vo vysokom rozl\u00ed\u0161en\u00ed, ktor\u00e9 si m\u00f4\u017eete bezplatne stiahnu\u0165. Z\u00e1hradn\u00e9 centr\u00e1 a kvetin\u00e1rstva ich m\u00f4\u017eu vyu\u017ei\u0165 na r\u00f4zne \u00fa\u010dely vr\u00e1tane soci\u00e1lnych siet\u00ed, marketingu na webov\u00fdch str\u00e1nkach, tvorby tla\u010den\u00fdch plag\u00e1tov a in\u00fdch materi\u00e1lov na miestach predaja.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul>\n<li><strong>Nov\u00e9 vide\u00e1<\/strong> v podobe troch kreat\u00edvnych vide\u00ed s urob si s\u00e1m dekor\u00e1ciami, ktor\u00e9 bud\u00fa po\u010das sez\u00f3ny uverejnen\u00e9 na YouTube a podporen\u00e9 reklamnou kampa\u0148ou cez Google Ads. Uk\u00e1\u017eky vide\u00ed si m\u00f4\u017eete pozrie\u0165 v <a href=\"https:\/\/mid-season-review-2024.sfe-trade.com\/\" target=\"_blank\" rel=\"noopener\">medzisez\u00f3nnej spr\u00e1ve Stars for Europe za rok 2024<\/a>.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul>\n<li><strong>Nov\u00e9 PR materi\u00e1ly<\/strong> pripraven\u00e9 s oh\u013eadom na strategick\u00fd v\u00fdber t\u00e9m tla\u010dov\u00fdch spr\u00e1v. Iniciat\u00edva Stars for Europe ka\u017edoro\u010dne spolupracuje s odborn\u00edkmi v oblasti PR na vytv\u00e1ran\u00ed textov, ktor\u00e9 bud\u00fa atrakt\u00edvne pre m\u00e9di\u00e1 v celej Eur\u00f3pe. Tohtoro\u010dn\u00e9 t\u00e9my o viano\u010dn\u00fdch ru\u017eiach s\u00fa zameran\u00e9 na viano\u010dn\u00e9 trad\u00edcie, kreat\u00edvne n\u00e1pady na dar\u010deky, n\u00e1pady na v\u00fdzdobu a mnoh\u00e9 \u010fal\u0161ie.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul>\n<li><strong>Nov\u00fd obsah o udr\u017eate\u013enosti<\/strong> prisp\u00f4soben\u00fd v\u00fdlu\u010dne pre t\u00fdch, ktor\u00ed sa zaoberaj\u00fa pestovan\u00edm kvitn\u00facich rastl\u00edn v sklen\u00edkoch. Ide o \u010das\u0165 strat\u00e9gie Stars for Europe vytvorenej v\u010faka financovaniu z prostriedkov Eur\u00f3pskej \u00fanie pl\u00e1novanej v s\u00falade so Spolo\u010dnou po\u013enohospod\u00e1rskou politikou E\u00da (SPP). Obsahuje nov\u00fa online znalostn\u00fa datab\u00e1zu zameran\u00fa na udr\u017eate\u013enos\u0165, ktor\u00e1 je k dispoz\u00edcii v 13 jazykoch a nov\u00fa s\u00e9riu odborn\u00fdch \u010dl\u00e1nkov, ktor\u00fdch autormi s\u00fa odborn\u00edci z oblasti zelen\u00e9ho priemyslu. Cie\u013eom tejto platformy je v\u00fdmena medzin\u00e1rodn\u00fdch poznatkov a zdie\u013eanie inform\u00e1ci\u00ed od odborn\u00edkov v z\u00e1hradn\u00edckom sektore, ako aj inform\u00e1ci\u00ed z renomovan\u00fdch m\u00e9di\u00ed, ktor\u00e9 sa venuj\u00fa zelen\u00fdm t\u00e9mam, pri\u010dom podporuj\u00fa pestovate\u013eov a dod\u00e1vate\u013eov na ich ceste k udr\u017eate\u013enosti.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul>\n<li><strong>Profily na soci\u00e1lnych sie\u0165ach Stars for Europe<\/strong> (v 17 jazykoch), ktor\u00e9 s\u00fa pr\u00e1ve v tomto obdob\u00ed ve\u013emi akt\u00edvne. Po\u010das celej sez\u00f3ny bud\u00fa propagovan\u00e9 v mnoh\u00fdch jazykov\u00fdch verzi\u00e1ch prostredn\u00edctvom strategicky napl\u00e1novan\u00fdch platen\u00fdch reklamn\u00fdch kampan\u00ed. Ktoko\u013evek, kto p\u00f4sob\u00ed v tomto sektore, m\u00e1 mo\u017enos\u0165 sledova\u0165 a zdie\u013ea\u0165 obsah vytvoren\u00fd pre soci\u00e1lne siete v r\u00e1mci tejto kampane.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul>\n<li><strong>Nov\u00e9 POS materi\u00e1ly<\/strong> pre maloobchodn\u00edkov vr\u00e1tane plag\u00e1tov, bannerov a let\u00e1kov s tematikou starostlivosti o viano\u010dn\u00e9 ru\u017ee. Predlohy pripraven\u00e9 pre tla\u010d si m\u00f4\u017eete bezplatne stiahnu\u0165 <a href=\"https:\/\/sfe-trade.com\/sk\/marketingove-materialy\/\" target=\"_blank\" rel=\"noopener\">na slovenskej webstr\u00e1nke Stars for Europe ur\u010denej pestovate\u013eom a predajcom<\/a>. V mnoh\u00fdch krajin\u00e1ch sa materi\u00e1ly tla\u010dia a distribuuj\u00fa bezplatne prostredn\u00edctvom spolupr\u00e1ce s ve\u013ekoobchodn\u00edkmi \u010di obchodn\u00fdmi zdru\u017eeniami. Na Slovensku sa POS materi\u00e1ly distribuuj\u00fa prostredn\u00edctvom n\u00e1\u0161ho partnera. V pr\u00edpade z\u00e1ujmu o plag\u00e1ty \u010di let\u00e1ky kontaktujte agent\u00faru Grayling Slovakia na e-mailovej adrese infoslovakia@grayling.com.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8220;Nov\u00e9 financovanie E\u00da&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]V j\u00fani 2024 za\u010dala iniciat\u00edva Stars for Europe svoju nov\u00fa trojro\u010dn\u00fa kampa\u0148 v \u010fal\u0161\u00edch 5 krajin\u00e1ch, ktor\u00e1 je financovan\u00e1 Eur\u00f3pskou \u00faniou vo v\u00fd\u0161ke pribli\u017ene 2,2 mili\u00f3na EUR. Ide o spolo\u010dn\u00fa kampa\u0148 projektu Stars for Europe a jeho partnersk\u00e9ho projektu Pelargonium for Europe (zameran\u00e9ho na propag\u00e1ciu mu\u0161k\u00e1tov ). Nov\u00e1 kampa\u0148 prebieha popri existuj\u00facej trojro\u010dnej kampani E\u00da v \u0161iestich v\u00fdchodoeur\u00f3pskych krajin\u00e1ch, kde od\u0161tartovala v roku 2023. To znamen\u00e1, \u017ee v rokoch 2024 a 2025 bude kampa\u0148 Stars for Europe financovan\u00e1 Eur\u00f3pskou \u00faniou prebieha\u0165 v 11 krajin\u00e1ch, ide o najv\u00e4\u010d\u0161iu skupinu podporen\u00fdch kraj\u00edn v hist\u00f3rii tejto iniciat\u00edvy.<\/p>\n<ul>\n<li>Zoznam kraj\u00edn v r\u00e1mci novej E\u00da kampane prebiehaj\u00facej v rokoch 2024-27: Rak\u00fasko, Belgicko, Holandsko, Taliansko, \u0160panielsko.<\/li>\n<li>Zoznam kraj\u00edn v r\u00e1mci u\u017e existuj\u00facej E\u00da kampane prebiehaj\u00facej v rokoch 2023-26: Bulharsko, Chorv\u00e1tsko, \u010cesk\u00e1 republika, Ma\u010farsko, Rumunsko, Slovensko.<\/li>\n<\/ul>\n<p><strong>Aktu\u00e1lnou novinkou<\/strong> partnersk\u00e9ho projektu Stars for Europe, ktor\u00fd je zameran\u00fd na mu\u0161k\u00e1ty pod n\u00e1zvom Pelargonium for Europe (PfE), je z\u00edskanie financovania z prostriedkov Eur\u00f3pskej \u00fanie vo v\u00fd\u0161ke 2,7 mili\u00f3na EUR na nov\u00fa kampa\u0148, ktor\u00e1 od\u0161tartuje v janu\u00e1ri 2025. <a href=\"https:\/\/pelargoniumforeurope.us18.list-manage.com\/subscribe?u=134b7d583f28b28e232f5f377&amp;id=1e2185f037\" target=\"_blank\" rel=\"noopener\">Prihl\u00e1ste sa na odber newslettera iniciat\u00edvy Pelargonium for Europe<\/a>, aby ste boli informovan\u00ed o novink\u00e1ch vr\u00e1tane tendrov\u00fdch pr\u00edle\u017eitost\u00ed.<\/p>\n<p>Cie\u013eom iniciat\u00edv Stars for Europe a Pelargonium for Europe je zv\u00fd\u0161enie predaja a zlep\u0161enie vn\u00edmania produktov ur\u010den\u00fdch spotrebite\u013eom a celkovo posilnenie stability a rastu v z\u00e1hradn\u00edckom sektore. Z\u00edskanie t\u00fdchto finan\u010dn\u00fdch prostriedkov z Eur\u00f3pskej \u00fanie sved\u010d\u00ed o vplyve kampan\u00ed a ich odvetvovej podpore.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8220;V\u00fdsledky kampane za rok 2023&#8243; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Pre pr\u00edpad, \u017ee ste to nestihli, v najnov\u0161ej <a href=\"https:\/\/mid-season-review-2024.sfe-trade.com\/\" target=\"_blank\" rel=\"noopener\">medzisez\u00f3nnej spr\u00e1ve Stars for Europe<\/a>, n\u00e1jdete podrobn\u00e9 v\u00fdsledky kampane za rok 2023 a to aj z poh\u013eadu jednotliv\u00fdch kraj\u00edn. V r\u00e1mci kampane bolo publikovan\u00fdch 4 137 \u010dl\u00e1nkov a pr\u00edspevkov v m\u00e9di\u00e1ch s dosahom 1,5 miliardy, ako aj 5,3 mili\u00f3na osloven\u00fdch spotrebite\u013eov prostredn\u00edctvom vlastn\u00fdch kan\u00e1lov na soci\u00e1lnych sie\u0165ach, 79-tis\u00edc zobrazen\u00ed vide\u00ed s\u00favisiacich s kampa\u0148ou a viac ako 100 000 vytla\u010den\u00fdch POS materi\u00e1lov distribuovan\u00fdch do predajn\u00ed. Na jar 2025 sa m\u00f4\u017eete te\u0161i\u0165 na v\u00fdro\u010dn\u00fa spr\u00e1vu, v ktorej bud\u00fa prezentovan\u00e9 v\u00fdsledky kampane za rok 2024. Odborn\u00edci a \u013eudia p\u00f4sobiaci v tomto odvetv\u00ed sa m\u00f4\u017eu prihl\u00e1si\u0165 na odber newsletterov s aktu\u00e1lnymi novinkami o kampani.<\/p>\n<p>\u2022 Prihl\u00e1senie na odber odvetvov\u00e9ho newslettera (pre kampa\u0148 Stars for Europe): <a href=\"https:\/\/mailchi.mp\/7c03187f3781\/starsforeurope\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchi.mp\/7c03187f3781\/starsforeurope<\/a><br \/>\n\u2022 Prihl\u00e1senie na odber medzisez\u00f3nnej spr\u00e1vy Stars for Europe za rok 2024: <a href=\"https:\/\/mid-season-review-2024.sfe-trade.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mid-season-review-2024.sfe-trade.com\/<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220;][vc_column][vc_custom_heading text=&#8220;Stars for Europe&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Stars for Europe (SfE) je marketingov\u00e1 iniciat\u00edva eur\u00f3pskych pestovate\u013eov viano\u010dn\u00fdch ru\u017e\u00ed D\u00fcmmen Orange, Beekenkamp Plants, Florensis a Selecta One. T\u00e1to iniciat\u00edva bola zalo\u017een\u00e1 v roku 2000 s cie\u013eom podpori\u0165 a zabezpe\u010di\u0165 dlhodob\u00fd predaj viano\u010dn\u00fdch ru\u017e\u00ed v Eur\u00f3pe. Kampa\u0148 SfE v s\u00fa\u010dasnosti prebieha v 22 eur\u00f3pskych krajin\u00e1ch. Aktivity iniciat\u00edvy s\u00fa podporen\u00e9 Eur\u00f3pskou \u00faniou v r\u00e1mci kampane \u201eStars Unite a Europe in Bloom\u201c v dvoch obdobiach: v rokoch 2024-2027 v piatich krajin\u00e1ch, vr\u00e1tane Rak\u00faska, Belgicka, Talianska, Holandska a \u0160panielska a v rokoch 2023-2026 v \u0161iestich krajin\u00e1ch, vr\u00e1tane Bulharska, Chorv\u00e1tska, \u010ceskej republiky, Ma\u010farska, Rumunska a Slovenska.<\/p>\n<p>Pou\u017eitie \u010dl\u00e1nku je bezplatn\u00e9, je v\u0161ak nutn\u00e9 uvies\u0165 ako autora textu (resp. ako zdroj obr\u00e1zkov) iniciat\u00edvu Stars for Europe. \u010eal\u0161ie texty a obr\u00e1zky n\u00e1jdete na str\u00e1nke <a href=\"http:\/\/www.starsforeurope.com\/sk\/\" target=\"_blank\" rel=\"noopener\">www.starsforeurope.com\/sk\/<\/a>.[\/vc_column_text][vc_column_text css=&#8220;&#8220;]<strong>Pre \u010fal\u0161ie inform\u00e1cie pros\u00edm kontaktujte:<\/strong><br \/>\nDa\u0161a Paul\u00ed\u010dkov\u00e1<br \/>\nGrayling Slovakia<br \/>\nPalis\u00e1dy 36, 811 06 Bratislava<br \/>\nTel.: +421 915 759 465<br \/>\nE-mail: <a href=\"mailto:dasa.paulickova@grayling.com\" target=\"_blank\" rel=\"noopener\">dasa.paulickova@grayling.com<\/a><br \/>\nWebstr\u00e1nka: <a href=\"http:\/\/www.starsforeurope.com\/sk\/\" target=\"_blank\" rel=\"noopener\">www.starsforeurope.com\/sk\/<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div><div class=\"acf-fields-container\" data-post-id=\"7243\" data-canto-acf=\"true\"><\/div><style>\r\n        .acf-fields-container {\r\n            margin: 2em 0;\r\n            width: 100%;\r\n            clear: both;\r\n        }\r\n        .acf-field-image {\r\n            margin: 1.5em 0;\r\n            position: relative;\r\n        }\r\n        .acf-field-label {\r\n            margin-bottom: 1em;\r\n        }\r\n        .acf-image {\r\n            max-width: 100%;\r\n            height: auto;\r\n            display: block;\r\n            margin: 1em 0;\r\n        }\r\n    <\/style>","protected":false},"excerpt":{"rendered":"<p>Celoeur\u00f3pska marketingov\u00e1 iniciat\u00edva Stars for Europe (SfE) pripravila nov\u00e9 materi\u00e1ly pre nadch\u00e1dzaj\u00facu sez\u00f3nou viano\u010dn\u00fdch ru\u017e\u00ed. V r\u00e1mci kampane Stars Unite Europe tvor\u00ed nov\u00fd obsah, ktor\u00fdm pom\u00e1ha zvy\u0161ova\u0165 predaj. Tento rok sa te\u0161\u00edme z roz\u0161\u00edrenia projektu do nov\u00fdch kraj\u00edn v\u010faka z\u00edskaniu nov\u00e9ho financovania z prostriedkov E\u00da.<\/p>\n","protected":false},"featured_media":7245,"template":"","news_cat":[92],"class_list":["post-7243","news","type-news","status-publish","has-post-thumbnail","hentry","news_cat-neues-von-der-sfe-kampagne"],"acf":[],"_links":{"self":[{"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/news\/7243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":10,"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/news\/7243\/revisions"}],"predecessor-version":[{"id":7255,"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/news\/7243\/revisions\/7255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/media\/7245"}],"wp:attachment":[{"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/media?parent=7243"}],"wp:term":[{"taxonomy":"news_cat","embeddable":true,"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/news_cat?post=7243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}