{"id":6183,"date":"2023-08-07T11:06:56","date_gmt":"2023-08-07T09:06:56","guid":{"rendered":"https:\/\/starsforeurope.com\/?post_type=news&#038;p=6183"},"modified":"2023-08-09T03:28:40","modified_gmt":"2023-08-09T01:28:40","slug":"podpora-zahradnickeho-sektora-na-slovensku","status":"publish","type":"news","link":"https:\/\/sfe-trade.com\/sk\/news\/podpora-zahradnickeho-sektora-na-slovensku\/","title":{"rendered":"Podpora z\u00e1hradn\u00edckeho sektora na Slovensku"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Pelargonium for Europe (Mu\u0161k\u00e1ty pre Eur\u00f3pu \u2013 PfE) a Stars for Europe (Hviezdy pre Eur\u00f3pu \u2013 SfE) s\u00fa kolaborat\u00edvne marketingov\u00e9 iniciat\u00edvy podporovan\u00e9 popredn\u00fdmi eur\u00f3pskymi \u0161\u013eachtite\u013emi rastl\u00edn, ktor\u00e9 boli zalo\u017een\u00e9 s cie\u013eom zabezpe\u010di\u0165 dlhodob\u00fd predaj mu\u0161k\u00e1tov (PfE) a\u00a0viano\u010dn\u00fdch ru\u017e\u00ed (SfE) v Eur\u00f3pe a podpori\u0165 \u0161ir\u0161ie z\u00e1hradn\u00edcke odvetvie. Tieto iniciat\u00edvy v s\u00fa\u010dasnosti ved\u00fa akt\u00edvne propaga\u010dn\u00e9 kampane v 22 eur\u00f3pskych krajin\u00e1ch.<\/p>\n<p>D\u0148a 1. marca 2023 sa na Slovensku za\u010dal nov\u00fd program Eur\u00f3pskej \u00fanie \u201eStars Unite a Europe in Bloom\u201c (Hviezdy sp\u00e1jaj\u00fa rozkvitnut\u00fa Eur\u00f3pu), ktor\u00fd bude trva\u0165 do febru\u00e1ra 2026. T\u00e1to trojro\u010dn\u00e1 kampa\u0148 financovan\u00e1 E\u00da sa po prv\u00fdkr\u00e1t vz\u0165ahuje aj na \u0161es\u0165 kraj\u00edn strednej a v\u00fdchodnej Eur\u00f3py: Bulharsko, \u010cesk\u00fa republiku, Chorv\u00e1tsko, Ma\u010farsko, Rumunsko a Slovensko. Finan\u010dn\u00e9 prostriedky E\u00da umo\u017e\u0148uj\u00fa v\u00fdrazn\u00e9 roz\u0161\u00edrenie predch\u00e1dzaj\u00facich aktiv\u00edt v t\u00fdchto krajin\u00e1ch o rozsiahle holistick\u00e9 kampane a\u00a0zodpovedaj\u00facu podporu v\u00a0dosiahnut\u00ed stanoven\u00fdch cie\u013eov a\u00a0z\u00e1sahu.<\/p>\n<p>Nov\u00e1 kampa\u0148 E\u00da je u\u017e v plnom pr\u00fade. Kon\u010d\u00ed prv\u00e1 sez\u00f3na mu\u0161k\u00e1tov, ktor\u00e1 prebiehala t\u00fato jar. Teraz sa pomaly za\u010d\u00edna pr\u00edprava materi\u00e1lov na kampa\u0148 s\u00a0viano\u010dn\u00fdmi ru\u017eami, ktor\u00e1 pobe\u017e\u00ed po\u010das jesene a zimy. Medzi najd\u00f4le\u017eitej\u0161ie m\u00ed\u013eniky kampane na Slovensku zatia\u013e patr\u00ed spolupr\u00e1ca pri podujat\u00ed pre verejnos\u0165 <em>V\u00edkend otvoren\u00fdch parkov a\u00a0z\u00e1hrad<\/em>, ktor\u00e9 sa konalo prv\u00fd j\u00fanov\u00fd v\u00edkend \u010di spolupr\u00e1ca s\u00a0ve\u013ek\u00fdm hobbymarket re\u0165azcom, ktor\u00fd v\u00a0j\u00fani prostredn\u00edctvom let\u00e1kov na predajniach informoval z\u00e1kazn\u00edkov o\u00a0tom, ako sa stara\u0165 o\u00a0mu\u0161k\u00e1ty.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong>V\u00fdznam viano\u010dn\u00fdch ru\u017e\u00ed a mu\u0161k\u00e1tov pre eur\u00f3pske okrasn\u00e9 z\u00e1hradn\u00edctvo<\/strong><\/p>\n<p>Viano\u010dn\u00e9 ru\u017ee spolu s \u00a0mu\u0161k\u00e1tmi s\u00fa v\u00fdznamn\u00fdmi rastlinami eur\u00f3pskeho okrasn\u00e9ho z\u00e1hradn\u00edctva. Ka\u017ed\u00fd rok sa v Eur\u00f3pe vyprodukuje pribli\u017ene 100 mili\u00f3nov viano\u010dn\u00fdch ru\u017e\u00ed a pribli\u017ene 400 mili\u00f3nov licencovan\u00fdch mu\u0161k\u00e1tov. Ke\u010f\u017ee sa tieto rastliny sez\u00f3nne dokonale dop\u013a\u0148aj\u00fa, pri\u010dom jedna sez\u00f3na sa za\u010d\u00edna kr\u00e1tko po skon\u010den\u00ed druhej, mnoh\u00ed z\u00e1hradn\u00edcki pestovatelia pestuj\u00fa mu\u0161k\u00e1ty aj viano\u010dn\u00e9 ru\u017ee. Oba produkty sa \u010dasto pestuj\u00fa a pred\u00e1vaj\u00fa region\u00e1lne alebo lok\u00e1lne, a preto zabezpe\u010denie ich predaja m\u00f4\u017ee podpori\u0165 stabilitu odvetvia, a to s men\u0161\u00edmi emisiami z dopravy v porovnan\u00ed s in\u00fdmi produktmi.<\/p>\n<p>\u010clenovia iniciat\u00edv \u00a0Pelargonium for Europe (Mu\u0161k\u00e1ty pre Eur\u00f3pu) a Stars for Europe (Hviezdy pre Eur\u00f3pu) s\u00fa svetovou \u0161pi\u010dkou v \u0161\u013eachten\u00ed okrasn\u00fdch rastl\u00edn a neust\u00e1le pestuj\u00fa nov\u00e9, vysokokvalitn\u00e9 odrody mu\u0161k\u00e1tov a\u00a0viano\u010dn\u00fdch ru\u017e\u00ed. V priebehu rokov sa im podarilo v\u00fdrazne zlep\u0161i\u0165 \u017eivotnos\u0165 a odolnos\u0165 odr\u00f4d dostupn\u00fdch v Eur\u00f3pe, ako aj neust\u00e1le roz\u0161irova\u0165 sortiment o \u010fal\u0161ie farby a tvary.<\/p>\n<p>Dnes mu\u0161k\u00e1ty a\u00a0viano\u010dn\u00e9 ru\u017ee predstavuj\u00fa kvalitu a rozmanitos\u0165 modern\u00e9ho \u0161\u013eachtenia a produkcie rastl\u00edn, v\u0161estrannos\u0165 so \u0161irokou \u0161k\u00e1lou dekorat\u00edvnych \u0161t\u00fdlov a sp\u00f4sobov pou\u017eitia, trad\u00edciu, ke\u010f\u017ee obe maj\u00fa osobitn\u00fa kult\u00farnu \u00falohu v celej Eur\u00f3pe, a modern\u00e9 met\u00f3dy produkcie, v ktor\u00fdch udr\u017eate\u013enos\u0165 zohr\u00e1va \u010doraz d\u00f4le\u017eitej\u0161iu \u00falohu. Tieto prvky sa odr\u00e1\u017eaj\u00fa v programe E\u00da spolu s jeho cie\u013eom zv\u00fd\u0161i\u0165 miestnu produkciu a podpori\u0165 v\u00fdmenu poznatkov medzi pestovate\u013emi v celej Eur\u00f3pe o inovat\u00edvnych technik\u00e1ch a technol\u00f3gi\u00e1ch v oblasti pestovania okrasn\u00fdch rastl\u00edn. Kampa\u0148 zah\u0155\u0148a kombin\u00e1ciu propag\u00e1cie zameranej na spotrebite\u013eov s cie\u013eom zv\u00fd\u0161i\u0165 povedomie o v\u00fdhod\u00e1ch mu\u0161k\u00e1tov a\u00a0viano\u010dn\u00fdch ru\u017e\u00ed v kombin\u00e1cii s inform\u00e1ciami, n\u00e1strojmi a podporou predaja zameran\u00fdch na obchodn\u00fa str\u00e1nku tohto odvetvia.<\/p>\n<p><strong>Propag\u00e1cia medzi spotrebite\u013emi a cie\u013eov\u00fdmi skupinami<\/strong><\/p>\n<p>Spotrebite\u013esk\u00e9 aktivity zah\u0155\u0148aj\u00fa tradi\u010dn\u00e9 komunika\u010dn\u00e9 aktivity s cie\u013eom z\u00edska\u0165 pokrytie v popredn\u00fdch medi\u00e1lnych kan\u00e1loch, spolupr\u00e1cu s m\u00e9diami a podujatiami od \u010dasopisov a\u017e po n\u00e1rodn\u00e9 telev\u00edzne rel\u00e1cie a festivaly, ako aj viackan\u00e1lov\u00e9 digit\u00e1lne a soci\u00e1lne medi\u00e1lne aktiv\u00e1cie. Propag\u00e1cia medzi spotrebite\u013emi je zameran\u00e1 na k\u013e\u00fa\u010dov\u00e9 cie\u013eov\u00e9 skupiny, ktor\u00e9 vstupuj\u00fa do transformuj\u00facich sa \u017eivotn\u00fdch et\u00e1p, ke\u010f sa nov\u00e9 spr\u00e1vanie \u013eah\u0161ie prij\u00edma \u2013 predov\u0161etk\u00fdm na osoby vo veku 50 a\u017e 65 rokov (tzv. \u201eNew Life Builders\u201c) a osoby vo veku 25 a\u017e 35 rokov (\u201eFamily and Career Builders\u201c). Na oslovenie t\u00fdchto skup\u00edn je obsah strategicky navrhnut\u00fd tak, aby oslovil r\u00f4zne publikum a vkus.<\/p>\n<p><strong>N\u00e1stroje pre z\u00e1hradn\u00edcky sektor<\/strong><\/p>\n<p>Podpora obchodu pre \u0161pecializovan\u00fd maloobchod zah\u0155\u0148a materi\u00e1ly pre predajn\u00e9 miesta, komunik\u00e1ciu v odvetv\u00ed, vr\u00e1tane zdie\u013eania poznatkov a poradenstva v oblasti predaja a \u00fa\u010das\u0165 na odvetvov\u00fdch iniciat\u00edvach. Informat\u00edvna komunik\u00e1cia, ako s\u00fa pr\u00edpadov\u00e9 \u0161t\u00fadie a prieskumy o modernej a udr\u017eate\u013enej v\u00fdrobe, sa dostane k pestovate\u013eom a \u010fal\u0161\u00edm \u00farovniam dod\u00e1vate\u013esk\u00e9ho re\u0165azca. Pre v\u0161etk\u00fdch z\u00a0odvetvia s\u00fa k\u00a0dispoz\u00edcii fotografie, vide\u00e1 a medi\u00e1lny obsah kampane na podporu vlastn\u00fdch marketingov\u00fdch aktiv\u00edt. Tieto materi\u00e1ly s\u00fa k dispoz\u00edcii na stiahnutie na webov\u00fdch str\u00e1nkach kampane. Materi\u00e1ly zameran\u00e9 na obchod pre kampa\u0148 PfE n\u00e1jdete na str\u00e1nke <a href=\"http:\/\/www.pelargonium-trade.com\">www.pelargonium-trade.com<\/a> a pre SfE na str\u00e1nke <a href=\"http:\/\/www.sfe-trade.com\">www.sfe-trade.com<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div><div class=\"acf-fields-container\" data-post-id=\"6183\" data-canto-acf=\"true\"><\/div><style>\r\n        .acf-fields-container {\r\n            margin: 2em 0;\r\n            width: 100%;\r\n            clear: both;\r\n        }\r\n        .acf-field-image {\r\n            margin: 1.5em 0;\r\n            position: relative;\r\n        }\r\n        .acf-field-label {\r\n            margin-bottom: 1em;\r\n        }\r\n        .acf-image {\r\n            max-width: 100%;\r\n            height: auto;\r\n            display: block;\r\n            margin: 1em 0;\r\n        }\r\n    <\/style>","protected":false},"excerpt":{"rendered":"<p>Kampa\u0148 Eur\u00f3pskej \u00fanie sa po prv\u00fdkr\u00e1t s\u00fastred\u00ed na podporu mu\u0161k\u00e1tov a viano\u010dn\u00fdch ru\u017e\u00ed aj na Slovensku<\/p>\n","protected":false},"featured_media":6981,"template":"","news_cat":[],"class_list":["post-6183","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/news\/6183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":6,"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/news\/6183\/revisions"}],"predecessor-version":[{"id":7048,"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/news\/6183\/revisions\/7048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/media\/6981"}],"wp:attachment":[{"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/media?parent=6183"}],"wp:term":[{"taxonomy":"news_cat","embeddable":true,"href":"https:\/\/sfe-trade.com\/sk\/wp-json\/wp\/v2\/news_cat?post=6183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}