As poinsettia sales season is in full swing, the team at SfE are excited to bring you the first campaign update of 2021. To keep our Europe-wide stakeholders informed, we’re sharing the latest news in a fresh new format. Starting this year, we will share:

  • A mid-season review in late autumn
  • An end-of-year review in early summer

In this first edition, you can read all about the campaign activities happening right now across Europe. From TV studio decoration to high-end magazine features, and from pop-up shops to luxury press events located in a poinsettia-filled greenhouse, and much more.

We are also thrilled to share the latest videos (in three different styles), photos, press content, POS materials and our brand-new trade website!

Please feel free to share our material, and look-out for the full review in summer next year.

Read the mid-season review >>