Our goal is to encourage more consumers to fall in love with poinsettias and to buy
Point of Sale materials
Each year, new POS materials including billboards, hoisted flags, ceiling hangers, posters, banners, flyers, care cards, raffle flyers and more are available to order or print to display in-store.
Quality and care materials
Our free care icons and posters are a great way to alert your staff in how to look after poinsettias while they are in-store and in-transit to ensure plants remain top quality for longer. For example, display the caution poster in your storeroom to constantly remind staff that they should never place poinsettias by a draught.
Our trade videos share valuable advice for retailers and others in the industry – including floral design inspiration for florists. Our consumer videos are all shared on YouTube, offering inspirational ideas and care advice suitable for everyone. We also provide short, downloadable B2C videos perfect for sharing on Facebook and Instagram. You are welcome to share all B2C videos on your company’s social channels, show them in your stores or embed them in your own websites, to inspire your customers.
SfE’s trade press releases are often aimed at retailers, providing all kinds of sales and promotional advice from in-store plant care tips to digital marketing and more. Each year, our PR experts also develop a series of consumer press releases aimed at B2C media such as newspapers and glossy magazines aligned with trending topics and featuring plant care advice.
Marketing tips & templates
As retailers, you are welcome to use our press releases as inspiration together with our marketing guidelines to create and distribute content to your own local media – to create press coverage for your own business.
Our picture bank features hundreds of photos in a wide range of styles – free for retailers to use for your own marketing. Each year we produce a new series of photos including step-by-step DIY ideas, home decor trends, floral designs, plant close-ups and more. You can share them on your social media channels, show them on your website, use them for your own media communications, or use them to create your own POS materials.
You can use our consumer content to engage with your customers. Visit our consumer website for B2C press releases, photo bank and a consumer-facing blog featuring poinsettia inspiration and ideas. On social media, SfE runs an internationally facing Instagram and Pinterest feed, and multiple Facebook pages in various languages.
Reiner Höpken, Chair, Association of Retail Gardeners, Germany
“SfE offers excellent support for producers and the trade. With the help of the campaign, whether in PR or POS material for retailers, the poinsettia is positioned as a high-quality product, both as a gift and for the home. ”
1a Garten Ensslin, Germany
“I really like to make use of the Stars for Europe PoS material because it’s offered at a really good price and shows beautiful motifs. Our customers like to take the give-aways with them and the care instructions are very valuable.”
Marketing expert, wholesale market Bronisze, Poland
“Thanks to the Stars for Europe campaign, we can be inspired by interesting, extraordinary compositions and usage of this plant. The quality shown across its channels is very high.”
CEO, The Florist Magazine and Good Florist Guide, UK
“Poinsettia have long lost their granny image and there is an exciting new generation of buyers out there. This campaign makes accessing those new sales so much easier.”
Find the latest industry news and advice for retailers
Here we will regularly share news, information and advice to help you sell more poinsettias, as well as campaign updates
such as our consumer promotion results in all countries.
Are you a retailer?
If you work at a garden centre, florist or other poinsettia retailer and would like to hear more about how we can support you, get in touch.
Stars for Europe Communications Manager,
Phone: +44 7533 076185