Our goal is to encourage more consumers to fall in love with poinsettias and to buy
as many as possible each year. We offer a range of free marketing materials and
tools to help you increase your sales.

Point of Sale materials

Each year, new POS materials including billboards, hoisted flags, ceiling hangers, posters, banners, flyers, care cards, raffle flyers and more are available to order or print to display in-store.

Point of Sale materials >>

Quality and care materials

Our free care icons and posters are a great way to alert your staff in how to look after poinsettias while they are in-store and in-transit to ensure plants remain top quality for longer. For example, display the caution poster in your storeroom to constantly remind staff that they should never place poinsettias by a draught.

Quality and care materials >>


Our trade videos share valuable advice for retailers and others in the industry – including floral design inspiration for florists. Our consumer videos are all shared on YouTube, offering inspirational ideas and care advice suitable for everyone. We also provide short, downloadable B2C videos perfect for sharing on Facebook and Instagram. You are welcome to share all B2C videos on your company’s social channels, show them in your stores or embed them in your own websites, to inspire your customers.

Videos >>

Press releases

SfE’s trade press releases are often aimed at retailers, providing all kinds of sales and promotional advice from in-store plant care tips to digital marketing and more. Each year, our PR experts also develop a series of consumer press releases aimed at B2C media such as newspapers and glossy magazines aligned with trending topics and featuring plant care advice.

Marketing tips & templates

As retailers, you are welcome to use our press releases as inspiration together with our marketing guidelines to create and distribute content to your own local media – to create press coverage for your own business.

Marketing tips & templates >>

Picture bank

Our picture bank features hundreds of photos in a wide range of styles – free for retailers to use for your own marketing. Each year we produce a new series of photos including step-by-step DIY ideas, home decor trends, floral designs, plant close-ups and more. You can share them on your social media channels, show them on your website, use them for your own media communications, or use them to create your own POS materials.

Picture bank >>

Consumer content

You can use our consumer content to engage with your customers. Visit our consumer website for B2C press releases, photo bank and a consumer-facing blog featuring poinsettia inspiration and ideas. On social media, SfE runs an internationally facing Instagram and Pinterest feed, and multiple Facebook pages in various languages.

Visit the consumer website >>

Industry Testimonials

Find the latest industry news and advice for retailers

Here we will regularly share news, information and advice to help you sell more poinsettias, as well as campaign updates
such as our consumer promotion results in all countries.

Announcing an open call to tender for PR & marketing activities

Pelargoniums & poinsettias to be boosted in Eastern Europe with new EU funding For 20 years the Stars for Europe (SfE) initiative has been supporting poinsettia sales across Europe through...
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Producers: answer this 4-minute sustainability survey to support your industry

Producer news
Producers: by taking this short survey, you can help support the growth and development of the European poinsettia sector. The results will be shared for Europewide knowledge exchange. Poinsettia producers...
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PR opportunity

Producer news
Calling all poinsettia growers, breeders, and experts Stars for Europe, the international poinsettia marketing campaign, is looking for poinsettia experts all over Europe. We often receive requests from TV shows,...
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Are you a retailer?

If you work at a garden centre, florist or other poinsettia retailer and would like to hear more about how we can support you, get in touch.

Stars for Europe Communications Manager,
Hannah Dunne,
Phone: +44 7533 076185
Email: communication@org-intern.info

Contact our partner in your country >>