Every year we reach millions of consumers with our large-scale PR and marketing campaigns, promoting your product to your end-customers directly. We bring poinsettias to TV and radio, we build partnerships with high-flying influencers, poinsettias are featured in top newspapers and glossy magazines, and they shine brightly at festivals and events. To see what’s been achieved in your country, read our latest annual review or sign-up to our newsletters.
Getting involved in SfE can bring new opportunities for producers. SfE campaigns have led to local growers being featured on prime-time TV, interviewed on regional radio, having their plants displayed at the world’s top garden shows and developing networks with key industry players. We are always happy to build new relations with producers.
Quality & care materials
Producers can utilise SfE’s quality andcare materials. These care icons and posters are designed to be displayed in nurseries, warehouses, pack-rooms, on trolleys, packaging and across digital communication. Their helpful alerts show staff and suppliers how to care for poinsettias properly during sale and transit, to ensure longer lasting quality plants.
Resources for your customers
We offer a range of additional tools foryour retail customers to benefit from. This includes marketing advice, training videos, POS materials and an extensive photo library. You are welcome to share our materials with your clients and contacts.
SfE conducts various forms of research from market analysis to production methods and sustainability surveys. We plan to continue developing this avenue as a way to share knowledge among producers.
1a Garten Ensslin, Germany
“I really like to make use of the Stars for Europe PoS material because it’s offered at a really good price and shows beautiful motifs. Our customers like to take the give-aways with them and the care instructions are very valuable.”
Marketing expert, wholesale market Bronisze, Poland
“Thanks to the Stars for Europe campaign, we can be inspired by interesting, extraordinary compositions and usage of this plant. The quality shown across its channels is very high.”
Reiner Höpken, Chair, Association of Retail Gardeners, Germany
“SfE offers excellent support for producers and the trade. With the help of the campaign, whether in PR or POS material for retailers, the poinsettia is positioned as a high-quality product, both as a gift and for the home. ”
CEO, The Florist Magazine and Good Florist Guide, UK
“Poinsettia have long lost their granny image and there is an exciting new generation of buyers out there. This campaign makes accessing those new sales so much easier.”
Find the latest industry news and advice for producers and breeders
Here we will regularly share news, information and advice to help you sell more poinsettias, as well as campaign updates
such as our consumer promotion results in all countries.