As a producer you are the backbone of SfE campaigning: everything we do is with the goal of growing your sales via both B2C and B2B marketing. Here are some of the additional ways you can benefit.


Every year we reach millions of consumers with our large-scale PR and marketing campaigns, promoting your product to your end-customers directly. We bring poinsettias to TV and radio, we build partnerships with high-flying influencers, poinsettias are featured in top newspapers and glossy magazines, and they shine brightly at festivals and events. To see what’s been achieved in your country, read our latest annual review or sign-up to our newsletters.

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Getting involved in SfE can bring new opportunities for producers. SfE campaigns have led to local growers being featured on prime-time TV, interviewed on regional radio, having their plants displayed at the world’s top garden shows and developing networks with key industry players. We are always happy to build new relations with producers.

Contact the SfE office in your country >>

Quality & care materials

Producers can utilise SfE’s quality andcare materials. These care icons and posters are designed to be displayed in nurseries, warehouses, pack-rooms, on trolleys, packaging and across digital communication. Their helpful alerts show staff and suppliers how to care for poinsettias properly during sale and transit, to ensure longer lasting quality plants.

Quality and care materials >>

Resources for your customers

We offer a range of additional tools foryour retail customers to benefit from. This includes marketing advice, training videos, POS materials and an extensive photo library. You are welcome to share our materials with your clients and contacts.

View resources for retailers >>


SfE conducts various forms of research from market analysis to production methods and sustainability surveys. We plan to continue developing this avenue as a way to share knowledge among producers.

Read more in our newsroom >>

Industry Testimonials

Find the latest industry news and advice for producers and breeders

Here we will regularly share news, information and advice to help you sell more poinsettias, as well as campaign updates
such as our consumer promotion results in all countries.

Announcing an open call to tender for PR & marketing activities

Pelargoniums & poinsettias to be boosted in Eastern Europe with new EU funding For 20 years the Stars for Europe (SfE) initiative has been supporting poinsettia sales across Europe through...
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Producers: answer this 4-minute sustainability survey to support your industry

Producer news
Producers: by taking this short survey, you can help support the growth and development of the European poinsettia sector. The results will be shared for Europewide knowledge exchange. Poinsettia producers...
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PR opportunity

Producer news
Calling all poinsettia growers, breeders, and experts Stars for Europe, the international poinsettia marketing campaign, is looking for poinsettia experts all over Europe. We often receive requests from TV shows,...
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Are you a producer?

If you grow poinsettias and would like to get involved in the campaign, get in touch.

Stars for Europe Communications Manager,
Hannah Dunne,
Phone: +44 7533 076185

Contact our partner in your country >>