{"id":7630,"date":"2026-03-27T13:59:04","date_gmt":"2026-03-27T13:59:04","guid":{"rendered":"https:\/\/sfe-trade.com\/en\/?post_type=news&#038;p=7630"},"modified":"2026-03-27T13:59:04","modified_gmt":"2026-03-27T13:59:04","slug":"stars-unite-europe-in-bloom-2024-2027-call-for-proposals-for-external-evaluator","status":"publish","type":"news","link":"https:\/\/sfe-trade.com\/en\/news\/stars-unite-europe-in-bloom-2024-2027-call-for-proposals-for-external-evaluator\/","title":{"rendered":"Stars Unite Europe in Bloom 2024-2027- Call for proposals for external evaluator"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<strong>June 2024<\/strong> saw the launch of a new EU-funded campaign to promote pelargonium and poinsettia plants in five countries: Austria, Belgium, Italy, Spain, and the Netherlands. Worth more than 2 million Euros, the campaign aims to grow and secure long-term sales of both plant groups, in turn, supporting and enhancing the competitiveness of Europe\u2019s horticulture sector.\u202fIt will run for three years, from 1st June 2024 to 31st May 2027. We are looking for an External Evaluator specifically for the second year, June of 2025 to May of 2026, with possible extension to Year 3 in the years 2026 to 2027.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Pelargoniums and poinsettias are important products for the green industry all over Europe. Both are seasonal ornamental plants which complement each other, as when the poinsettia season ends, the pelargonium season begins, and vice versa. A large proportion of Europe\u2019s horticultural growers produce both plants, and due to their characteristics, they are often produced and sold locally in Europe.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The campaign targets both end-consumers and supports the green trade. The marketing mix comprises public relations, media collaborations, digital and social media marketing, POS support for retailers, and sustainability communication for producers.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]A call for proposals is announced for the role of External Evaluator, open to highly experienced marketing professionals or consultants in the green (horticulture) sector, ideally also in generic campaigns and\/or EU-funded projects. The workplan will primarily involve producing an Evaluation Study at the end of the second year, which should provide an independent expert assessment covering the results of each work package, as well as the campaign\u2019s contribution to economic and awareness-related objectives.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The campaign year runs from 1st June to 31st May, and the main working period for the External Evaluator will be between April and June of 2026.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]To receive the full briefing and application information, email <a href=\"mailto:tendering@org-intern.info\">tendering@org-intern.info<\/a> with your name and one or two sentences outlining your horticulture and marketing experience (you will have the chance to send further information later).[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The deadline to tender is <strong>15th April 2026<\/strong>.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<strong>Contact us<\/strong>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Stars for Europe GbR &amp; Pelargonium for Europe GbR<br \/>\nc\/o Zentralverband Gartenbau<br \/>\nBornheimerstra\u00dfe 37<br \/>\n53111 Bonn, Germany<\/p>\n<p>+ 49 2644 981333<\/p>\n<p>Main tendering contact email: <a href=\"mailto:tendering@org-intern.info\">tendering@org-intern.info<\/a><\/p>\n<p>Dr. Susanne Lux, s<a href=\"mailto:usanne.lux@meclux.de\">usanne.lux@meclux.de<\/a> ; Helena Ebrahimi, <a href=\"mailto:helena@greenmarketingeurope.eu\">helena@greenmarketingeurope.eu<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div><div class=\"acf-fields-container\" data-post-id=\"7630\" data-canto-acf=\"true\"><\/div><style>\r\n        .acf-fields-container {\r\n            margin: 2em 0;\r\n            width: 100%;\r\n            clear: both;\r\n        }\r\n        .acf-field-image {\r\n            margin: 1.5em 0;\r\n            position: relative;\r\n        }\r\n        .acf-field-label {\r\n            margin-bottom: 1em;\r\n        }\r\n        .acf-image {\r\n            max-width: 100%;\r\n            height: auto;\r\n            display: block;\r\n            margin: 1em 0;\r\n        }\r\n    <\/style>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]June 2024 saw the launch of a new EU-funded campaign to promote pelargonium and poinsettia plants in five countries: Austria, Belgium, Italy, Spain, and the Netherlands. Worth more than 2 million Euros, the campaign aims to grow and secure long-term sales of both plant groups, in turn, supporting and enhancing the competitiveness of Europe\u2019s [&hellip;]<\/p>\n","protected":false},"featured_media":7631,"template":"","news_cat":[],"class_list":["post-7630","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sfe-trade.com\/en\/wp-json\/wp\/v2\/news\/7630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sfe-trade.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sfe-trade.com\/en\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":1,"href":"https:\/\/sfe-trade.com\/en\/wp-json\/wp\/v2\/news\/7630\/revisions"}],"predecessor-version":[{"id":7632,"href":"https:\/\/sfe-trade.com\/en\/wp-json\/wp\/v2\/news\/7630\/revisions\/7632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sfe-trade.com\/en\/wp-json\/wp\/v2\/media\/7631"}],"wp:attachment":[{"href":"https:\/\/sfe-trade.com\/en\/wp-json\/wp\/v2\/media?parent=7630"}],"wp:term":[{"taxonomy":"news_cat","embeddable":true,"href":"https:\/\/sfe-trade.com\/en\/wp-json\/wp\/v2\/news_cat?post=7630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}