{"id":7550,"date":"2025-09-03T17:04:43","date_gmt":"2025-09-03T16:04:43","guid":{"rendered":"https:\/\/sfe-trade.com\/en\/?post_type=news&p=7550"},"modified":"2025-09-18T10:36:38","modified_gmt":"2025-09-18T09:36:38","slug":"for-immediate-release-socials-sell-9-top-tips-to-boost-poinsettias-sales-via-social-media","status":"publish","type":"news","link":"https:\/\/sfe-trade.com\/en\/news\/for-immediate-release-socials-sell-9-top-tips-to-boost-poinsettias-sales-via-social-media\/","title":{"rendered":"Socials sell: 9 top tips to boost poinsettias sales via social media"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]Poinsettias remain one of the most powerful sales driver plants in late autumn and winter. But in today\u2019s digital world, retailers must also meet customers online. To help garden centres, florists and independent retailers maximise poinsettia sales, Stars for Europe (SfE) – an EU\u2011backed initiative supporting poinsettia sales across 22 European countries – has a dedicated trade website sfe-trade.com<\/a> available in 14 European languages which has all the resources retailers need to boost poinsettia sales.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]SfE social media expert Daria Zvereva says: \u201cSocial media is one of the most powerful tools to inspire purchases and keep poinsettias in the spotlight. Instagram is perfect for short, engaging reels \u2014 from festive styling inspiration to quick care tips. These formats perform especially well during the holiday season, like<\/em> one of our posts that reached over 300K views.<\/a> Pinterest connects us with early seasonal planners searching for Christmas d\u00e9cor ideas.<\/em> A single pin on \u201c3 reasons to decorate with poinsettias\u201d<\/a>\u00a0 generated more than 900 clicks. Facebook remains key for reaching older audiences and local communities. From expert tips \u2014 such as<\/em> this post with watering guide with over 900K views<\/a> \u2014 to promoting in-store events, it drives strong offline engagement. YouTube offers a deeper dive, with tutorials and storytelling that build trust and encourage interaction, such as<\/em> this video that received over 2K likes.<\/a> Each platform plays a distinct role in the customer journey, but together they deliver a measurable boost to poinsettia sales.\u201d<\/em>[\/vc_column_text][vc_column_text css=””]Here are Daria\u2019s nine top social media marketing tips\u2014enhanced with guidance and resources from sfe-trade.com<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”1. Use professional visual assets” use_theme_fonts=”yes” css=””][vc_column_text css=””]SfE provides free, high-quality photos showing poinsettias in creative tablescapes and seasonal d\u00e9cor trends\u2014perfect for Instagram, Facebook or Pinterest content. Use these to showcase the varieties and colours on offer (Hint: it\u2019s more than just red) and spark your customers\u2019 seasonal inspiration. Downloadable social media graphics<\/a> <\/strong>and video clips can help you bring festive styling ideas directly to your feeds.[\/vc_column_text][vc_custom_heading text=”2. Build seasonal narrative into store displays” use_theme_fonts=”yes” css=””][vc_column_text css=””]SfE experts offer creative, in\u2011depth advice on how to create Christmas displays for better sales \u2014such as using poinsettias in wreaths, as cut flowers in bouquets or contrasting more unusual autumn shades – peach, coral, pink and apricot – with muted palettes in early autumn for trendsetting shoppers. Offer a couple of poinsettia workshops to limited participants and trail them on your social channels. Exclusivity builds desirability and will drive sign-up.<\/p>\n

Promote your store\u2019s unique floral or planted arrangements with behind\u2011the\u2011scenes posts and storytelling, such as: \u201cWe used bold terracotta and blush varieties to create a luxe autumn window display\u2014come down and see it in person!\u201d Your customers will love the versatility of poinsettias and what your store can do creatively with them. This, is turn, creates word-of-mouth spread of your USP and drives more footfall.[\/vc_column_text][vc_column_text css=””]SfE\u2019s website starsforeurope.com\/en\/<\/a> <\/strong>is a great link to share with your customers looking to recreate the styles you show at home and is available in 19 European languages! This builds trust in your store, as a retailer with access to expert information and advice.[\/vc_column_text][vc_custom_heading text=”3. Share practical care tips with a festive twist” use_theme_fonts=”yes” css=””][vc_column_text css=””]Educating your audience boosts trust and repeat purchases. SfE trade guidance includes care tips such as:[\/vc_column_text][vc_column_text css=””]<\/p>\n