{"id":7337,"date":"2023-10-15T10:55:00","date_gmt":"2023-10-15T09:55:00","guid":{"rendered":"https:\/\/sfe-trade.com\/en\/?post_type=news&p=7337"},"modified":"2025-09-03T17:19:34","modified_gmt":"2025-09-03T16:19:34","slug":"stars-for-europe-makes-it-easier-than-ever-for-food-retailers-to-drive-poinsettia-lovers-into-store","status":"publish","type":"news","link":"https:\/\/sfe-trade.com\/en\/news\/stars-for-europe-makes-it-easier-than-ever-for-food-retailers-to-drive-poinsettia-lovers-into-store\/","title":{"rendered":"Stars for Europe makes it easier than ever for food retailers to drive poinsettia lovers into store"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Stars for Europe (SfE) \u2013 the European-wide marketing initiative dedicated to promoting the joy of poinsettias to food retailers and consumers \u2013 has this season created a new work package of texts that retailers can use to directly communicate with shoppers in their local area.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Through a series of press releases that grocery store owners can tailor and personalise, SfE has armed retailers with everything they need to drive sales in-store by positioning themselves as a responsible and knowledgeable resource for all things poinsettias.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Covering core topics including poinsettia care and watering, plus craft ideas and a unique poinsettia advent calendar, this new work package makes poinsettias much more accessible, informative and enticing.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Dr Suzanne Lux<\/strong>, who leads the Stars for Europe initiative, said: \u201cWe recognise that poinsettias represent a significant sales opportunity throughout the festive season, but with resources so stretched due to the frantic nature of Christmas within the retail environment, we know that not all stores will have the time to devote to promoting their incredible poinsettia displays.<\/p>\n

\u201cThrough our new content, which can be easily adapted by each individual food retailer, store owners can quickly and easily engage with their local media and consumers whilst promoting the joys of poinsettias. Positioned at the heart of the festivities, we want poinsettia lovers and poinsettia newbies to come together to enjoy these stunning blooms, whilst also ensuring a strong sales period for sellers of our beloved poinsettia.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]SfE\u2019s retailer press texts can be accessed by visiting: Download Text retailers (docx) >><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Top tips for optimising local PR opportunities<\/strong>
\n\u2022 Take the time to familiarise with your contacts at your local newspaper or radio station. Sending content to the right person will increase the chances of coverage.
\n\u2022 Don’t be shy to ask them what they need \u2013 introduce yourself and your business, let them know what you have in the pipeline, and they may be able to identify other opportunities to raise your profile.
\n\u2022 When sharing news, keep it short and concise. Include the key details within the opening paragraph. Ensure that you also include all contact details or include a \u2018call to action\u2019 so that readers know where to find out more.
\n\u2022 If budgets allow, do consider advertising to support your editorial plans.
\n\u2022 Be mindful of sending news out ahead of time but so early that it will be forgotten! For news items, consider issuing about one \u2013 two weeks ahead of time. For events, create a timeline of activities \u2013 announcement, deadlines for tickets or similar \u2013 and use the same two-week rule for sharing with your local news contacts.[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>

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