{"id":7304,"date":"2024-01-02T13:10:31","date_gmt":"2024-01-02T13:10:31","guid":{"rendered":"https:\/\/sfe-trade.com\/en\/?post_type=news&p=7304"},"modified":"2025-09-03T17:22:50","modified_gmt":"2025-09-03T16:22:50","slug":"announcing-an-open-call-to-tender-for-pr-marketing-activities","status":"publish","type":"news","link":"https:\/\/sfe-trade.com\/en\/news\/announcing-an-open-call-to-tender-for-pr-marketing-activities\/","title":{"rendered":"Announcing an open call to tender for PR & marketing activities"},"content":{"rendered":"

Pelargoniums & poinsettias get EU boost in five countries <\/strong><\/p>\n

June 2024 will see the launch of a new EU-funded campaign to promote pelargoniums and poinsettias. Worth more than 2 million Euros, the campaign aims to grow and secure long-term sales of both plant groups, supporting Europe\u2019s horticulture industry.<\/p>\n

It will run for three years in five countries: Austria, Belgium, Italy, Spain, and the Netherlands. An open call to tender is announced and marketing agencies are invited to apply.<\/p>\n

For 20 years the Stars for Europe (SfE) <\/em>initiative has been supporting poinsettia sales across Europe through general product promotion, while its sister campaign, Pelargonium for Europe (PfE),<\/em> launched in 2016 to do the same for pelargoniums. Both projects are active in 22 countries and will remain so, while winning EU funding enables increased activities and impact in the five target countries.<\/p>\n

They are looking for agencies with experience in PR for consumer lifestyle products, and experience in promotion of flowers and plants and EU-funded project work are desirable.<\/p>\n

There are 4 options available for tender:<\/strong><\/p>\n

1. Country Agency \u2013 full campaign<\/p>\n

2. Country Agency \u2013 B2C activities only<\/p>\n

3. Country Agency \u2013 B2B activities only<\/p>\n

4. POS Agency \u2013 the centralised design and production of POS materials<\/p>\n

Agencies can apply to deliver the campaign in each of the five countries: Austria, Belgium, Spain, Italy, and the Netherlands, or in multiple countries if requirements are met.<\/p>\n

The campaign targets both end-consumers and supports the green trade. The marketing mix comprises public relations, media collaborations, digital and social media marketing, marketing and POS support for retailers, and sustainability communication for producers.<\/p>\n

Pelargoniums and poinsettias are important products for the green industry all over Europe. Both are seasonal ornamental plants which complement each other, as when the poinsettia season ends, the pelargonium season begins, and vice versa. A large proportion of Europe\u2019s horticultural growers produce both plants, and due to their characteristics, they are often both produced and sold locally in Europe.<\/p>\n

The team at PfE and SfE welcome questions and applications from all interested parties. Contact them at tendering@org-intern.info<\/a> to receive the tender template.<\/p>\n

Essential information:<\/strong><\/p>\n

\u2022 The tender application process involves submitting a proposal, budget, and online application form, using pre-provided templates.<\/p>\n

\u2022 The deadline to tender is 23 February 2024, 5pm CET<\/p>\n

\u2022 Agencies will be informed of the outcome in late March or early April 2024.<\/p>\n

\u2022 The campaign officially begins 1 June 2024.<\/p>\n

\u2022 Please note that communication within the PfE \/ SfE network will be in English.<\/p>\n

\u2022 SfE\u2019s breeder members are: Beekenkamp Plants, D\u00fcmmen Orange, Selecta one, and Syngenta Flowers \/ Florensis.<\/p>\n

\u2022 PfE\u2019s breeder members are: D\u00fcmmen Orange, Elsner PAC, Florensis, Selecta one, and Syngenta Flowers.<\/p>\n

\u2022 Project management for SfE and PfE is handled by Green Marketing Europe.<\/p>\n

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