{"id":7260,"date":"2025-10-18T20:27:07","date_gmt":"2025-10-18T18:27:07","guid":{"rendered":"https:\/\/sfe-trade.com\/cz\/?post_type=news&#038;p=7260"},"modified":"2025-11-17T20:42:26","modified_gmt":"2025-11-17T19:42:26","slug":"socialni-site-prodavaji-9-nejlepsich-tipu-jak-zvysit-prodej-vanocnich-hvezd-prostrednictvim-socialnich-siti","status":"publish","type":"news","link":"https:\/\/sfe-trade.com\/cz\/news\/socialni-site-prodavaji-9-nejlepsich-tipu-jak-zvysit-prodej-vanocnich-hvezd-prostrednictvim-socialnich-siti\/","title":{"rendered":"Soci\u00e1ln\u00ed s\u00edt\u011b prod\u00e1vaj\u00ed: 9 nejlep\u0161\u00edch tip\u016f, jak zv\u00fd\u0161it prodej v\u00e1no\u010dn\u00edch hv\u011bzd prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8220;&#8220;]Praha, 18.09.2025: V\u00e1no\u010dn\u00ed hv\u011bzdy z\u016fst\u00e1vaj\u00ed jednou z nejprod\u00e1van\u011bj\u0161\u00edch rostlin na konci podzimu a v zim\u011b. V dne\u0161n\u00edm digit\u00e1ln\u00edm sv\u011bt\u011b v\u0161ak mus\u00ed maloobchodn\u00edci oslovovat z\u00e1kazn\u00edky tak\u00e9 online. Aby pomohla zahradn\u00edm centr\u016fm, kv\u011btin\u00e1\u0159stv\u00edm a nez\u00e1visl\u00fdm maloobchodn\u00edk\u016fm maximalizovat prodej v\u00e1no\u010dn\u00edch hv\u011bzd, spustila iniciativa Stars for Europe (SfE) \u2013 podporovan\u00e1 EU a zam\u011b\u0159en\u00e1 na podporu prodeje v\u00e1no\u010dn\u00edch hv\u011bzd ve 22 evropsk\u00fdch zem\u00edch \u2013 specializovan\u00fd obchodn\u00ed web <a href=\"https:\/\/sfe-trade.com\/cz\/\" target=\"_blank\" rel=\"noopener\">sfe-trade.com<\/a>, kter\u00fd je k dispozici ve 14 evropsk\u00fdch jazyc\u00edch a obsahuje v\u0161echny zdroje, kter\u00e9 maloobchodn\u00edci pot\u0159ebuj\u00ed k podpo\u0159e prodeje v\u00e1no\u010dn\u00edch hv\u011bzd.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8220;&#8220;]<strong>Expertka na soci\u00e1ln\u00ed s\u00edt\u011b SfE Daria Zvereva \u0159\u00edk\u00e1:<\/strong> \u201e<em>Soci\u00e1ln\u00ed s\u00edt\u011b jsou jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch n\u00e1stroj\u016f, jak inspirovat k n\u00e1kupu a udr\u017eet v\u00e1no\u010dn\u00ed hv\u011bzdy v centru pozornosti. Instagram je ide\u00e1ln\u00ed pro kr\u00e1tk\u00e1, poutav\u00e1 videa \u2013 od inspirace pro slavnostn\u00ed v\u00fdzdobu a\u017e po rychl\u00e9 tipy pro p\u00e9\u010di. Tyto form\u00e1ty funguj\u00ed obzvl\u00e1\u0161t\u011b dob\u0159e b\u011bhem sv\u00e1te\u010dn\u00ed sez\u00f3ny, jako nap\u0159\u00edklad <a href=\"https:\/\/www.instagram.com\/reel\/C0bVrifMy0w\/?igsh=MWJjN3VoNmFkbmV1NA%3D%3D\" target=\"_blank\" rel=\"noopener\">jeden z na\u0161ich p\u0159\u00edsp\u011bvk\u016f, kter\u00fd dos\u00e1hl v\u00edce ne\u017e 300 000 zhl\u00e9dnut\u00ed<\/a>. Pinterest n\u00e1s spojuje s lidmi, kte\u0159\u00ed pl\u00e1nuj\u00ed sv\u00e1tky s p\u0159edstihem a hledaj\u00ed n\u00e1pady na v\u00e1no\u010dn\u00ed v\u00fdzdobu. <\/em><a href=\"https:\/\/de.pinterest.com\/pin\/584271751692286595\/\" target=\"_blank\" rel=\"noopener\"><em>Jedin\u00fd pin s n\u00e1zvem \u201e3 d\u016fvody, pro\u010d zdobit s v\u00e1no\u010dn\u00edmi hv\u011bzdami<\/em>\u201c <\/a>\u00a0generoval v\u00edce ne\u017e 900 kliknut\u00ed. Facebook z\u016fst\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm m\u00e9diem pro osloven\u00ed star\u0161\u00edho publika a m\u00edstn\u00edch komunit. Od odborn\u00fdch tip\u016f \u2013 jako je <a href=\"https:\/\/www.facebook.com\/LamiaStelladiNatale\/posts\/pfbid0aCLHnobMu9YUX59veHcsj7Ne5jywJWkJmEatBHg7uzHhVpiyrQuVUYnCQwBbEXg7l\" target=\"_blank\" rel=\"noopener\">tento p\u0159\u00edsp\u011bvek s n\u00e1vodem na zal\u00e9v\u00e1n\u00ed, kter\u00fd zaznamenal p\u0159es 900 000 zhl\u00e9dnut\u00ed<\/a> \u2013 a\u017e po propagaci akc\u00ed v obchodech, podporuje siln\u00e9 offline zapojen\u00ed. YouTube nab\u00edz\u00ed hlub\u0161\u00ed vhled d\u00edky n\u00e1vod\u016fm a p\u0159\u00edb\u011bh\u016fm, kter\u00e9 buduj\u00ed d\u016fv\u011bru a podporuj\u00ed interakci, jako je nap\u0159\u00edklad <a href=\"https:\/\/www.youtube.com\/watch?v=jqyb44Umh54\" target=\"_blank\" rel=\"noopener\">toto video, kter\u00e9 z\u00edskalo p\u0159es 2 000 lajk\u016f<\/a>. Ka\u017ed\u00e1 platforma hraje v z\u00e1kaznick\u00e9 cest\u011b odli\u0161nou roli, ale spole\u010dn\u011b p\u0159in\u00e1\u0161ej\u00ed m\u011b\u0159iteln\u00fd n\u00e1r\u016fst prodeje v\u00e1no\u010dn\u00edch hv\u011bzd.[\/vc_column_text][vc_column_text css=&#8220;&#8220;]Zde je dev\u011bt nejlep\u0161\u00edch tip\u016f Darii pro marketing na soci\u00e1ln\u00edch s\u00edt\u00edch \u2013 dopln\u011bn\u00fdch o rady a zdroje z <a href=\"https:\/\/sfe-trade.com\/cz\/\" target=\"_blank\" rel=\"noopener\">sfe-trade.com<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8220;1. Pou\u017e\u00edvejte profesion\u00e1ln\u00ed vizu\u00e1ln\u00ed prvky&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]SfE poskytuje bezplatn\u00e9, vysoce kvalitn\u00ed fotografie v\u00e1no\u010dn\u00edch hv\u011bzd v kreativn\u00edch stoln\u00edch aran\u017em\u00e1 a sez\u00f3nn\u00edch dekora\u010dn\u00edch trendech \u2013 ide\u00e1ln\u00ed pro obsah na Instagramu, Facebooku nebo Pinterestu. Vyu\u017eijte je k p\u0159edstaven\u00ed nab\u00edzen\u00fdch odr\u016fd a barev (tip: nen\u00ed to jen \u010derven\u00e1) a podn\u00ed\u0165te sez\u00f3nn\u00ed inspiraci sv\u00fdch z\u00e1kazn\u00edk\u016f. Grafika a videoklipy ke sta\u017een\u00ed <a href=\"https:\/\/sfe-trade.com\/cz\/marketingove-materialy\/#1671174070938-2893240d-196a\" target=\"_blank\" rel=\"noopener\">pro soci\u00e1ln\u00ed s\u00edt\u011b<\/a> v\u00e1m pomohou p\u0159in\u00e9st slavnostn\u00ed stylov\u00e9 n\u00e1pady p\u0159\u00edmo do va\u0161ich feed\u016f.<\/p>\n<p>.[\/vc_column_text][vc_custom_heading text=&#8220;2. Za\u010dle\u0148te sez\u00f3nn\u00ed prvky do v\u00fdzdoby obchod\u016f&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Odborn\u00edci ze spole\u010dnosti SfE nab\u00edzej\u00ed kreativn\u00ed a podrobn\u00e9 rady, jak vytvo\u0159it v\u00e1no\u010dn\u00ed v\u00fdzdobu pro lep\u0161\u00ed prodej \u2013 nap\u0159\u00edklad pou\u017eit\u00ed v\u00e1no\u010dn\u00edch hv\u011bzd ve v\u011bnc\u00edch, jako \u0159ezan\u00fdch kv\u011btin v kytic\u00edch nebo kontrastov\u00e1n\u00ed neobvyklej\u0161\u00edch podzimn\u00edch odst\u00edn\u016f \u2013 broskvov\u00e9, kor\u00e1lov\u00e9, r\u016f\u017eov\u00e9 a meru\u0148kov\u00e9 \u2013 s tlumen\u00fdmi paletami na za\u010d\u00e1tku podzimu pro trendy nakupuj\u00edc\u00ed. Nab\u00eddn\u011bte n\u011bkolik workshop\u016f o v\u00e1no\u010dn\u00edch hv\u011bzd\u00e1ch pro omezen\u00fd po\u010det \u00fa\u010dastn\u00edk\u016f a sledujte je na sv\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch. Exkluzivita zvy\u0161uje atraktivitu a podpo\u0159\u00ed registrace. Propagujte jedine\u010dn\u00e9 kv\u011btinov\u00e9 nebo rostlinn\u00e9 aran\u017em\u00e1 va\u0161eho obchodu pomoc\u00ed p\u0159\u00edsp\u011bvk\u016f ze z\u00e1kulis\u00ed a p\u0159\u00edb\u011bh\u016f, nap\u0159\u00edklad: \u201ePou\u017eili jsme v\u00fdrazn\u00e9 terakotov\u00e9 a r\u016f\u017eov\u00e9 odr\u016fdy k vytvo\u0159en\u00ed luxusn\u00ed podzimn\u00ed v\u00fdlohy \u2013 p\u0159ij\u010fte se pod\u00edvat na vlastn\u00ed o\u010di!\u201c Va\u0161i z\u00e1kazn\u00edci ocen\u00ed v\u0161estrannost v\u00e1no\u010dn\u00edch hv\u011bzd a to, co s nimi ve va\u0161em obchod\u011b m\u016f\u017eete kreativn\u011b vytvo\u0159it. To povede k \u0161\u00ed\u0159en\u00ed va\u0161\u00ed jedine\u010dn\u00e9 prodejn\u00ed nab\u00eddky a zv\u00fd\u0161\u00ed n\u00e1v\u0161t\u011bvnost.[\/vc_column_text][vc_column_text css=&#8220;&#8220;]Webov\u00e1 str\u00e1nka SfE <a href=\"http:\/\/starsforeurope.com\/cz\/\" target=\"_blank\" rel=\"noopener\">starsforeurope.com<\/a> je skv\u011bl\u00fdm odkazem, kter\u00fd m\u016f\u017eete sd\u00edlet se sv\u00fdmi z\u00e1kazn\u00edky, kte\u0159\u00ed cht\u011bj\u00ed napodobit styly, kter\u00e9 jim p\u0159edv\u00e1d\u00edte doma, a je k dispozici v 19 evropsk\u00fdch jazyc\u00edch! To buduje d\u016fv\u011bru ve v\u00e1\u0161 obchod jako maloobchodn\u00edka s p\u0159\u00edstupem k odborn\u00fdm informac\u00edm a rad\u00e1m.[\/vc_column_text][vc_custom_heading text=&#8220;3. Pod\u011blte se o praktick\u00e9 tipy pro p\u00e9\u010di s v\u00e1no\u010dn\u00edmi prvky&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Vzd\u011bl\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f zvy\u0161uje d\u016fv\u011bru a opakovan\u00e9 n\u00e1kupy. Obchodn\u00ed pokyny SfE zahrnuj\u00ed tipy pro p\u00e9\u010di, jako nap\u0159\u00edklad:[\/vc_column_text][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul>\n<li>Zal\u00e9vat ka\u017ed\u00e9 dva a\u017e t\u0159i dny a pomoc\u00ed analogie se sklenic\u00ed na \u0161ampa\u0148sk\u00e9 ilustrovat, \u017ee spr\u00e1vn\u00e9 mno\u017estv\u00ed je p\u0159ibli\u017en\u011b 100 ml na 13cm kv\u011btin\u00e1\u010d.<\/li>\n<li>V\u017edy po 15 minut\u00e1ch vypr\u00e1zdnit podmisku, aby se zabr\u00e1nilo zamok\u0159en\u00ed ko\u0159en\u016f, nebo zal\u00e9vat od z\u00e1kladny a nechat rostlinu nas\u00e1knout vlhkost.<\/li>\n<li>Udr\u017eovat v\u00e1no\u010dn\u00ed hv\u011bzdy v prost\u0159ed\u00ed bez pr\u016fvanu p\u0159i teplot\u011b nejm\u00e9n\u011b 12\u201315 \u00b0C a zajistit, aby byly b\u011bhem p\u0159epravy dob\u0159e zabaleny v pap\u00edru, aby nedo\u0161lo k po\u0161kozen\u00ed chladem.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8220;&#8220;]Tipy pro p\u00e9\u010di by m\u011bly b\u00fdt stru\u010dn\u00e9 a jednoduch\u00e9, aby se snadno zapamatovaly. Zv\u00fdrazn\u011bte je pomoc\u00ed <a href=\"https:\/\/sfe-trade.com\/cz\/marketingove-materialy\/\" target=\"_blank\" rel=\"noopener\">infografik<\/a>, karuselov\u00fdch p\u0159\u00edsp\u011bvk\u016f nebo <a href=\"https:\/\/www.youtube.com\/MyPoinsettia\" target=\"_blank\" rel=\"noopener\">videa<\/a>, kter\u00e9 kombinuje va\u0161i zna\u010dku s odborn\u00fdmi radami SfE.[\/vc_column_text][vc_custom_heading text=&#8220;4. Pl\u00e1nujte p\u0159\u00edsp\u011bvky pomoc\u00ed obsahu soci\u00e1ln\u00edch s\u00edt\u00ed SfE&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]SfE doporu\u010duje napl\u00e1novat obsah zam\u011b\u0159en\u00fd na trendy na z\u00e1\u0159\u00ed a \u0159\u00edjen, kdy za\u010d\u00edn\u00e1 sez\u00f3na v\u00e1no\u010dn\u00edch hv\u011bzd. Na podzim pou\u017eijte tepl\u00e9, tlumen\u00e9 barvy, rustik\u00e1ln\u00ed styl a sv\u011btlej\u0161\u00ed odr\u016fdy v\u00e1no\u010dn\u00edch hv\u011bzd (kr\u00e9mov\u00e1, meru\u0148kov\u00e1, terakotov\u00e1), kter\u00e9 jsou v tomto obdob\u00ed k dispozici. T\u00edm vzbud\u00edte o\u010dek\u00e1v\u00e1n\u00ed a uk\u00e1\u017eete \u0161\u00ed\u0159i nab\u00eddky odr\u016fd v\u00e1no\u010dn\u00edch hv\u011bzd. V listopadu pak p\u0159ejd\u011bte ke klasick\u00fdm \u010derveno-zelen\u00fdm sez\u00f3nn\u00edm motiv\u016fm. Zvy\u0161te frekvenci, jakmile za\u010dne advent koncem listopadu, kdy se opravdu rozb\u011bhne p\u0159edv\u00e1no\u010dn\u00ed n\u00e1kupn\u00ed sez\u00f3na.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8220;5. Spus\u0165te lok\u00e1ln\u00ed placen\u00e9 reklamy se sez\u00f3nn\u00edm sd\u011blen\u00edm&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Vyu\u017eijte reklamy na Facebooku a Instagramu zam\u011b\u0159en\u00e9 na m\u00edstn\u00ed z\u00e1kazn\u00edky \u2013 p\u0159edstavte rady pro p\u00e9\u010di, jedine\u010dn\u00e9 odr\u016fdy v\u00e1no\u010dn\u00edch hv\u011bzd nebo n\u00e1pady na d\u00e1rky s jejich vyu\u017eit\u00edm v barevn\u00fdch t\u00e9matech (nap\u0159. pastelov\u00e9, terakotov\u00e9). Vyu\u017eijte poznatky spole\u010dnosti SfE o spot\u0159ebitel\u00edch, kter\u00e9 ukazuj\u00ed siln\u00fd z\u00e1jem, kdy\u017e jsou botanick\u00e9 produkty stylizov\u00e1ny do kontextu \u017eivotn\u00edho stylu. M\u016f\u017eete spustit virtu\u00e1ln\u00ed \u201eadventn\u00ed kalend\u00e1\u0159\u201c s v\u00e1no\u010dn\u00edmi hv\u011bzdami, kde ka\u017ed\u00fd den a\u017e do \u0160t\u011bdr\u00e9ho ve\u010dera budete vytv\u00e1\u0159et obsah sv\u00e9ho obchodu \u201erozbalov\u00e1n\u00edm\u201c r\u016fzn\u00fdch odr\u016fd, design\u016f nebo tip\u016f na p\u00e9\u010di.[\/vc_column_text][vc_custom_heading text=&#8220;6. Podporujte obsah vytv\u00e1\u0159en\u00fd u\u017eivateli pomoc\u00ed hashtag\u016f SfE&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Pozv\u011bte z\u00e1kazn\u00edky, aby se pod\u011blili o sv\u00e9 vlastn\u00ed v\u00e1no\u010dn\u00ed hv\u011bzdy a stylizace pomoc\u00ed zna\u010dkov\u00fdch hashtag\u016f, jako je <strong>#TheChristmasStar<\/strong>, inspirovan\u00fdch spot\u0159ebitelskou zna\u010dkou SfE. Tyto p\u0159\u00edsp\u011bvky repostujte, abyste budovali komunitu a d\u016fv\u011bru. Nezapome\u0148te ozna\u010dit soci\u00e1ln\u00ed kan\u00e1ly SfE, aby tak\u00e9 podpo\u0159ily v\u00e1\u0161 obsah, a sd\u00edlejte obr\u00e1zky z obrazov\u00e9 banky SfE jako zdroj inspirace pro z\u00e1kazn\u00edky, kte\u0159\u00ed cht\u011bj\u00ed tyto styly napodobit i u sebe doma.[\/vc_column_text][vc_custom_heading text=&#8220;7. Vyu\u017eijte materi\u00e1ly a \u0161ablony SfE POS&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]SfE nab\u00edz\u00ed bezplatn\u00e9 materi\u00e1ly pro prodejn\u00ed m\u00edsta, plak\u00e1ty, let\u00e1ky a obchodn\u00ed n\u00e1stroje, kter\u00e9 se ide\u00e1ln\u011b hod\u00ed k va\u0161im p\u0159\u00edsp\u011bvk\u016fm na soci\u00e1ln\u00edch s\u00edt\u00edch. Sd\u00edlejte obr\u00e1zky nebo sn\u00edmky z v\u00fdloh obchod\u016f s materi\u00e1ly pro prodejn\u00ed m\u00edsta pod zna\u010dkou SfE a p\u0159idejte odkaz na soubory ke sta\u017een\u00ed. T\u00edm nejen zv\u00fd\u0161\u00edte vizu\u00e1ln\u00ed konzistenci va\u0161\u00ed zna\u010dky, ale tak\u00e9 p\u0159edvedete svou profesionalitu sv\u00fdm sleduj\u00edc\u00edm na soci\u00e1ln\u00edch s\u00edt\u00edch.[\/vc_column_text][vc_custom_heading text=&#8220;8. P\u0159idejte siln\u00e9 v\u00fdzvy k akci s vzd\u011bl\u00e1vac\u00ed hodnotou&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Ka\u017ed\u00fd p\u0159\u00edsp\u011bvek by m\u011bl b\u00fdt pro va\u0161e publikum vod\u00edtkem. Kombinujte p\u0159\u00edsp\u011bvky s informacemi o p\u00e9\u010di s v\u00fdzvou k akci, nap\u0159\u00edklad:<\/p>\n<p>\u201eSt\u00e1hn\u011bte si na\u0161eho bezplatn\u00e9ho pr\u016fvodce p\u00e9\u010d\u00ed a nav\u0161tivte n\u00e1\u0161 obchod, kde si m\u016f\u017eete prohl\u00e9dnout celou barevnou \u0161k\u00e1lu.\u201c<\/p>\n<p><a href=\"https:\/\/sfe-trade.com\/cz\/marketingove-materialy\/\" target=\"_blank\" rel=\"noopener\">Vyu\u017eijte \u010dasov\u011b \u00fasporn\u00e9 \u0161ablony tiskov\u00fdch zpr\u00e1v SfE<\/a> k personalizaci t\u011bchto zpr\u00e1v a prezentujte sv\u016fj obchod jako odborn\u00fd m\u00edstn\u00ed zdroj znalost\u00ed o v\u00e1no\u010dn\u00edch hv\u011bzd\u00e1ch.[\/vc_column_text][vc_custom_heading text=&#8220;9. Spolupracujte s m\u00edstn\u00edmi influencery pomoc\u00ed prost\u0159edk\u016f SfE&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Spolupracujte s m\u00edstn\u00edmi mikroinfluencery zab\u00fdvaj\u00edc\u00edmi se \u017eivotn\u00edm stylem, dekoracemi nebo zahradni\u010den\u00edm (10\u2013100 tis\u00edc sleduj\u00edc\u00edch). Poskytn\u011bte jim jedine\u010dn\u00e9 odr\u016fdy v\u00e1no\u010dn\u00edch hv\u011bzd a po\u017e\u00e1dejte je, aby jako sou\u010d\u00e1st bal\u00ed\u010dku obsahu sd\u00edleli obr\u00e1zky nebo videa spole\u010dnosti SfE. Pou\u017eit\u00ed profesion\u00e1ln\u011b vyroben\u00fdch materi\u00e1l\u016f pom\u00e1h\u00e1 zajistit stylov\u00e9 a vysoce kvalitn\u00ed vizu\u00e1ly, kter\u00e9 odr\u00e1\u017eej\u00ed va\u0161i zna\u010dku a jedine\u010dn\u00e9 odborn\u00e9 znalosti spole\u010dnosti SfE.<\/p>\n<p>Za\u010dn\u011bte je\u0161t\u011b dnes<\/p>\n<p>Maloobchodn\u00edci mohou nav\u0161t\u00edvit obchodn\u00ed str\u00e1nky SfE, kde mohou:<\/p>\n<ul>\n<li>st\u00e1hnout bezplatn\u00e9 marketingov\u00e9 materi\u00e1ly (fotografie, p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00edch s\u00edt\u00edch, POS),<\/li>\n<li>z\u00edskat p\u0159\u00edstup k tip\u016fm pro p\u00e9\u010di a vystaven\u00ed,<\/li>\n<li>prohl\u00e9dnout si video obsah,<\/li>\n<li>p\u0159ihl\u00e1sit se k odb\u011bru obchodn\u00edho zpravodaje s novinkami a inspirac\u00ed z kampan\u011b SfE.<\/li>\n<\/ul>\n<p>Kombinac\u00ed v\u00fd\u0161e uveden\u00fdch dev\u00edti tip\u016f pro soci\u00e1ln\u00ed s\u00edt\u011b a zdroj\u016f SfE se mohou maloobchodn\u00edci profilovat jako d\u016fv\u011bryhodn\u00ed odborn\u00edci na v\u00e1no\u010dn\u00ed hv\u011bzdy a v tomto sv\u00e1te\u010dn\u00edm obdob\u00ed podpo\u0159it jak online interakci, tak prodej v kamenn\u00fdch obchodech.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8220;Spojte se s n\u00e1mi!&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.facebook.com\/kouzlo.kvetin123\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.instagram.com\/kouzlo.kvetin\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.pinterest.de\/TheChristmasStar\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.youtube.com\/MyPoinsettia\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/uk.linkedin.com\/company\/stars-for-europe\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8220;yes&#8220;][vc_column][vc_custom_heading text=&#8220;About Stars for Europe&#8220; use_theme_fonts=&#8220;yes&#8220; css=&#8220;&#8220;][vc_column_text css=&#8220;&#8220;]Stars for Europe (SfE) je marketingov\u00e1 iniciativa evropsk\u00fdch p\u011bstitel\u016f v\u00e1no\u010dn\u00edch hv\u011bzd D\u00fcmmen Orange, Beekenkamp Plants, Florensis a Selecta One. Iniciativa byla zalo\u017eena v roce 2000 s c\u00edlem podpo\u0159it a zajistit dlouhodob\u00fd prodej v\u00e1no\u010dn\u00edch hv\u011bzd v Evrop\u011b. V sou\u010dasn\u00e9 dob\u011b prob\u00edhaj\u00ed aktivity SfE ve 22 evropsk\u00fdch zem\u00edch. V r\u00e1mci kampan\u011b Evropsk\u00e9 Unie &#8222;Stars Unite a Europe in Bloom&#8220; jsou jej\u00ed aktivity v letech 2024-2027 podporov\u00e1ny EU v p\u011bti zem\u00edch: Rakousko, Belgie, It\u00e1lie, Nizozemsko a \u0160pan\u011blsko a v letech 2023 a\u017e 2026 v dal\u0161\u00edch \u0161esti zem\u00edch: Bulharsko, \u010cesk\u00e1 republika, Chorvatsko, Ma\u010farsko, Rumunsko a Slovensko.<\/p>\n<p>Vyu\u017eit\u00ed materi\u00e1lu tiskov\u00e9 zpr\u00e1vy je bezplatn\u00e9 pod podm\u00ednkou uveden\u00ed loga \u201eStars for Europe\u201d.[\/vc_column_text][vc_column_text css=&#8220;&#8220;]<strong>Kontakt pro media:<\/strong><\/p>\n<p>Petra Sejpalov\u00e1<\/p>\n<p>Grayling Czech Republic<\/p>\n<p>+420\u00a0777\u00a0666\u00a0722<\/p>\n<p>Email: <a href=\"mailto:petra.sejpalova@grayling.com\">petra.sejpalova@grayling.com<\/a><\/p>\n<p>www.stars-for-europe.eu<\/p>\n<p>Obchodn\u00ed web: <a href=\"http:\/\/www.sfe-trade.com\">www.sfe-trade.com<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div><div class=\"acf-fields-container\" data-post-id=\"7260\" data-canto-acf=\"true\"><\/div><style>\r\n        .acf-fields-container {\r\n            margin: 2em 0;\r\n            width: 100%;\r\n            clear: both;\r\n        }\r\n        .acf-field-image {\r\n            margin: 1.5em 0;\r\n            position: relative;\r\n        }\r\n        .acf-field-label {\r\n            margin-bottom: 1em;\r\n        }\r\n        .acf-image {\r\n            max-width: 100%;\r\n            height: auto;\r\n            display: block;\r\n            margin: 1em 0;\r\n        }\r\n    <\/style>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8220;&#8220;]Praha, 18.09.2025: V\u00e1no\u010dn\u00ed hv\u011bzdy z\u016fst\u00e1vaj\u00ed jednou z nejprod\u00e1van\u011bj\u0161\u00edch rostlin na konci podzimu a v zim\u011b. V dne\u0161n\u00edm digit\u00e1ln\u00edm sv\u011bt\u011b v\u0161ak mus\u00ed maloobchodn\u00edci oslovovat z\u00e1kazn\u00edky tak\u00e9 online. Aby pomohla zahradn\u00edm centr\u016fm, kv\u011btin\u00e1\u0159stv\u00edm a nez\u00e1visl\u00fdm maloobchodn\u00edk\u016fm maximalizovat prodej v\u00e1no\u010dn\u00edch hv\u011bzd, spustila iniciativa Stars for Europe (SfE) \u2013 podporovan\u00e1 EU a zam\u011b\u0159en\u00e1 na podporu prodeje v\u00e1no\u010dn\u00edch hv\u011bzd [&hellip;]<\/p>\n","protected":false},"featured_media":7262,"template":"","news_cat":[105,87,106],"class_list":["post-7260","news","type-news","status-publish","has-post-thumbnail","hentry","news_cat-marketing-tipps","news_cat-fachpressemitteilungen","news_cat-marketing-vorlagen"],"acf":[],"_links":{"self":[{"href":"https:\/\/sfe-trade.com\/cz\/wp-json\/wp\/v2\/news\/7260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sfe-trade.com\/cz\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sfe-trade.com\/cz\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":4,"href":"https:\/\/sfe-trade.com\/cz\/wp-json\/wp\/v2\/news\/7260\/revisions"}],"predecessor-version":[{"id":7285,"href":"https:\/\/sfe-trade.com\/cz\/wp-json\/wp\/v2\/news\/7260\/revisions\/7285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sfe-trade.com\/cz\/wp-json\/wp\/v2\/media\/7262"}],"wp:attachment":[{"href":"https:\/\/sfe-trade.com\/cz\/wp-json\/wp\/v2\/media?parent=7260"}],"wp:term":[{"taxonomy":"news_cat","embeddable":true,"href":"https:\/\/sfe-trade.com\/cz\/wp-json\/wp\/v2\/news_cat?post=7260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}