Who we are and what we do
Stars for Europe supports the entire poinsettia supply chain. It delivers a large-scale, international consumer promotion campaign which targets end consumers directly. In addition to B2C marketing it provides support, advice and resources to all members of the industry.
It was founded in 2000 with the aim to promote and secure long-term poinsettia sales in Europe. In 2020, the campaign became active in 22 European countries. It has been receiving support from the EU since 2011.
SfE works closely with its marketing board of breeders to coordinate a wide range of activities aimed at increasing poinsettia sales through promoting and strengthening the image of the plant. SfE campaigns, delivered by international partner agencies, are designed with carefully defined themes and targets based on consumer trends and market data.